Strategic Media Analytics Leader

Publicis Groupe; New York, Chicago (NY, IL); Sur place; USD 135 000 - 217 000; Plein temps

Avantages offerts par ce poste

Medical insurance

Dental

Vision

Disability coverage

401(k)

Parental leave

Family care leave

Tuition reimbursement

Paid time off

Résumé du poste

Spark Foundry is seeking a Director of Media Analytics and Insights to drive data-rich analyses and strategic thinking for a key account. You will be the client’s primary contact on media strategy and performance, delivering recommendations for direct response and awareness campaigns.

The role emphasizes data-driven test and learn approaches and continuous optimization. Ideal candidate has a proven track record in digital media analytics, strong problem solving, and the ability to translate

Qualifications

• Minimum 8 years of analytics in marketing sciences at a media agency, research firm, or similar.
• Experience with B2C/B2B digital campaign measurement and optimization.

Responsabilités

• Drive media performance insights to inform media plans and optimization strategies.
• Lead test & learn agendas to improve conversion and awareness campaigns.
• Develop attribution models and measure campaign impact across channels.
• Perform ongoing analyses to optimize campaigns and budgets.

Connaissances

Data storytelling

Statistical analysis

Cross-channel measurement

Problem solving

Client advisory

Test and learn design

Data visualization

Analytics programming

Outils

PowerBI

Tableau

Datorama

Python

Alteryx

SAS

SPSS

Description du poste

Spark Foundry is seeking a Director of Media Analytics and Insights to drive data-rich analyses and strategic thinking for a key account. You will be the client’s primary contact on media strategy and performance, delivering recommendations for direct response and awareness campaigns.

The role emphasizes data-driven test and learn approaches and continuous optimization. Ideal candidate has a proven track record in digital media analytics, strong problem solving, and the ability to translate