VP Insurance Product GTM Lead: Growth & Strategy

JPMorgan Chase & Co.; City of Rochester (NY); On-site; USD 180,000 - 260,000; Full time

Job summary

JPMorgan Chase & Co. invites a Vice President - Insurance Product GTM Lead to shape the go-to-market for small business Property & Casualty insurance within Business Banking.

You will own strategy, enablement, and customer experience across product, sales, marketing, and operations. In this role you will collaborate with legal, risk, LRCC, and field leadership to translate market insights into actionable plans, monitor performance, and drive adoption.

Qualifications

• 8+ years of experience in go-to-market strategy and cross-functional leadership across product, marketing, sales, and operations.
• Ability to influence senior stakeholders without direct authority and manage complex initiatives.
• Strong commercial and strategic judgment connecting customer needs to business outcomes; advanced Excel proficiency.
• Excellent written and verbal communication for executive narratives and decision facilitation.
• Experience in banking or insurance risk/compliance considerations is a plus.

Responsibilities

• Own the go-to-market strategy and integrated execution plan for the small business Property & Casualty Insurance agency, aligning customer segments, value proposition, channels, marketing, sales motions, servicing, and operating readiness.
• Lead complex cross-functional workstreams from strategy through launch and optimization, establishing milestones, decision points, dependencies, and accountability across partner teams.
• Develop the distribution and adoption roadmap in partnership with field leadership, marketing, digital product, operations, and carrier management teams; identify opportunities to improve awareness, conversion, retention, and customer value.
• Translate customer, market, competitive, and performance insights into actionable recommendations that shape positioning, channel strategy, product priorities, and the end-to-end customer experience.
• Define and monitor go-to-market performance, including funnel health, channel productivity, customer engagement, unit economics, and business outcomes; use insights to identify risks, opportunities, and corrective actions.
• Create executive-ready business cases, launch plans, operating reviews, and communications that clearly frame choices, trade-offs, performance, and required decisions.
• Influence senior stakeholders and partner teams without direct authority, building alignment across product, technology, data, design, operations, marketing, field leadership, carrier management, and LRCC.
• Partner with Legal, Risk, Compliance & Controls and operational teams to embed regulatory, control, and readiness requirements into go-to-market plans and execution.

Skills

Go-to-market strategy

Cross-functional leadership

Financial analysis

Advanced Excel

Executive communication

Education

MBA

Tools

SQL

Tableau

Job description

JPMorgan Chase & Co. invites a Vice President - Insurance Product GTM Lead to shape the go-to-market for small business Property & Casualty insurance within Business Banking.

You will own strategy, enablement, and customer experience across product, sales, marketing, and operations. In this role you will collaborate with legal, risk, LRCC, and field leadership to translate market insights into actionable plans, monitor performance, and drive adoption.