VP Insurance Product GTM & Growth Strategy

JPMorgan Chase & Co.; New York (NY); On-site; USD 210,000 - 320,000; Full time

Job summary

JPMorgan Chase & Co. in New York seeks a Vice President - Insurance Product GTM Lead to own go-to-market strategy for the small business Property & Casualty Insurance agency, aligning customer segments, value proposition, channels, marketing, sales motions, servicing and operating readiness.

You will lead cross-functional workstreams across product, technology, data, design, operations, marketing, field leadership, and LRCC to translate strategy into an integrated plan, drive adoption and

Qualifications

• 8+ years of experience in go-to-market strategy, business management, product management, growth, distribution, strategy consulting, banking, insurance, or a similarly cross-functional leadership role.
• Experience leading complex initiatives with the ability to influence across functions and levels without direct authority.
• Strong commercial and strategic judgment, with the ability to connect customer needs, market dynamics, channel capabilities, economics, and operational considerations into practical decisions.
• Highly analytical, with experience defining performance metrics, building business cases and financial analyses, and converting data into clear actions; advanced Excel proficiency required.
• Excellent written and verbal communication skills, including the ability to create executive-ready narratives, facilitate decisions, and communicate effectively with senior leaders and cross-functional partners.

Responsibilities

• Own the go-to-market strategy and integrated execution plan for the small business Property & Casualty Insurance agency, aligning customer segments, value proposition, channels, marketing, sales motions, servicing, and operating readiness.
• Lead complex, cross-functional workstreams from strategy through launch and optimization, establishing clear milestones, decision points, dependencies, and accountability across partner teams.
• Develop the distribution and adoption roadmap in partnership with field leadership, marketing, digital product, operations, and carrier management teams, and identify opportunities to improve awareness, conversion, retention, and customer value.
• Translate customer, market, competitive, and performance insights into actionable recommendations that shape positioning, channel strategy, product priorities, and the end-to-end customer experience.
• Define and monitor go-to-market performance, including funnel health, channel productivity, customer engagement, unit economics, and business outcomes; use insights to identify risks, opportunities, and corrective actions.
• Create executive-ready business cases, launch plans, operating reviews, and communications that clearly frame choices, trade-offs, performance, and required decisions.
• Influence senior stakeholders and partner teams without direct authority, building alignment across product, technology, data, design, operations, marketing, field leadership, carrier management, and LRCC.
• Partner with Legal, Risk, Compliance & Controls and operational teams to embed regulatory, control, and readiness requirements into go-to-market plans and execution.

Skills

Go-to-market strategy

Cross-functional leadership

Product management

Financial analysis

Excel proficiency

Stakeholder influence

Education

MBA

Graduate degree

Tools

SQL

Tableau

Job description

JPMorgan Chase & Co. in New York seeks a Vice President - Insurance Product GTM Lead to own go-to-market strategy for the small business Property & Casualty Insurance agency, aligning customer segments, value proposition, channels, marketing, sales motions, servicing and operating readiness.

You will lead cross-functional workstreams across product, technology, data, design, operations, marketing, field leadership, and LRCC to translate strategy into an integrated plan, drive adoption and