VP, Insurance Growth & Go-To-Market

JP Morgan Chase; Wilmington (DE); On-site; USD 180,000 - 270,000; Full time

Benefits offered by this job

Health care coverage

Retirement savings plan

Tuition reimbursement

Mental health support

Financial coaching

Job summary

JPMorganChase invites an experienced marketing leader to drive the SMB Insurance go-to-market, coordinating Insurance Product and Marketing teams to deliver a compliant, scalable digital-led program for Chase SMB clients.

You will build an end-to-end acquisition engine across channels, partner with Analytics to identify segments, and shape customer journeys from onboarding through cross-sell within a regulated financial services environment.

Qualifications

• 8+ years of experience in marketing strategy, product marketing, acquisition marketing, or go-to-market leadership.
• Experience launching or scaling regulated financial services, insurance, fintech, or digital platform products.
• Strong written and oral presentation skills; ability to convey information clearly.

Responsibilities

• Drive go-to-market strategy for Business Banking Insurance, including positioning, onboarding, engagement, and retention.
• Serve as primary liaison to Insurance Product; coordinate across Brand, Media, PR, Social, Analytics, Risk, Compliance and Legal.
• Develop messaging frameworks, personas, and value proposition testing with research teams.
• Design and execute integrated acquisition strategies across digital and offline channels.
• Identify priority customer segments, lifecycle triggers, and personalization opportunities with Analytics.
• Develop customer journey strategies for new business formation, onboarding, relationship deepening, and cross-sell.

Job description

JPMorganChase invites an experienced marketing leader to drive the SMB Insurance go-to-market, coordinating Insurance Product and Marketing teams to deliver a compliant, scalable digital-led program for Chase SMB clients.

You will build an end-to-end acquisition engine across channels, partner with Analytics to identify segments, and shape customer journeys from onboarding through cross-sell within a regulated financial services environment.