VP, Insurance Product GTM: Growth & Transformation Lead

JPMorgan Chase & Co.; New York (NY); On-site; USD 180,000 - 280,000; Full time

Job summary

JPMorgan Chase & Co. is seeking a Vice President - Insurance Product GTM Lead in Business Banking to own end-to-end go-to-market strategy, align product priorities with sales and marketing, and drive commercial success across channels and customer segments.

In this role, you will partner with product, technology, data, design, operations, marketing, field leadership, and LRCC to translate strategy into an integrated GTM plan, mobilize cross-functional teams, and improve adoption and performance

Qualifications

• 8+ years in go-to-market strategy or cross-functional leadership in banking, insurance, or related fields.
• Experience influencing across functions and levels without direct authority.
• Strong commercial and strategic judgment connecting customer needs, market dynamics, and economics into decisions.
• Highly analytical with metrics, financial analyses, and advanced Excel proficiency.
• Excellent written and verbal communication for senior leaders and cross-functional partners.

Responsibilities

• Own the go-to-market strategy and integrated execution plan for the small business Property & Casualty Insurance agency.
• Lead complex, cross-functional workstreams from strategy through launch and optimization.
• Develop the distribution and adoption roadmap with field leadership, marketing, digital product, operations, and carrier teams.
• Translate customer, market, competitive, and performance insights into actionable recommendations shaping positioning and channel strategy.
• Define and monitor go-to-market performance, funnel health, channel productivity, and business outcomes; identify risks and actions.
• Create executive-ready business cases, launch plans, and operating reviews with clear trade-offs and decisions.
• Influence senior stakeholders and partner teams without direct authority across product, technology, data, design, operations, marketing, field leadership, and LRCC.
• Partner with Legal, Risk, Compliance & Controls to embed regulatory and readiness requirements into go-to-market plans.

Skills

Go-to-market

Cross-functional leadership

Analytical

Executive communication

Excel

Education

MBA

Tools

SQL

Tableau

Job description

JPMorgan Chase & Co. is seeking a Vice President - Insurance Product GTM Lead in Business Banking to own end-to-end go-to-market strategy, align product priorities with sales and marketing, and drive commercial success across channels and customer segments.

In this role, you will partner with product, technology, data, design, operations, marketing, field leadership, and LRCC to translate strategy into an integrated GTM plan, mobilize cross-functional teams, and improve adoption and performance