VP, Digital Investment & Media Strategy

Publicis Groupe; New York (NY); Presencial; USD 149.000 - 239.000; Jornada completa

Descripción de la vacante

Zenith, part of Publicis Groupe, seeks a Vice President, Digital Investment in New York to lead activation of digital strategic plans and manage multiple direct reports. You will oversee planning, execution, and optimization across digital channels while maintaining strong client communication and insights delivery.

You will build data-driven media recommendations, manage vendor relationships, and mentor junior staff to ensure high-quality, timely outputs in a fast-paced agency environment.

Formación

• 10+ years of digital media buying/planning experience.
• Experience planning digital campaigns for products in both B2C and B2B spaces and presenting to clients.
• Excellent verbal and written communication, interpersonal and detail-oriented skills.
• Strong analytical, research, and quantitative abilities.
• Advanced Excel and PowerPoint skills including formulas and pivot tables.
• Understanding of the technology marketplace and key publishers/trends.

Responsabilidades

• Assist with planning and implementation for client accounts across digital and print.
• Lead campaign management efforts including vendor liaison and reporting.
• Provide training and support for assistants in billing, reporting, and analytics.
• Present data, insights and media recommendations to clients.
• Develop POVs on media opportunities and value.
• Manage vendor billing, insertion orders, and monthly reports.
• Analyze and optimize social campaigns and present recommendations to clients.
• Negotiate Buys, Makegoods, and positioning strategies with supervision.
• Draw actionable insights from syndicated data and third-party sources.

Conocimientos

Digital media buying/planning

Excellent communication

Analytical skills

Educación

Bachelor's degree in Marketing, Advertising or related field

Herramientas

Prisma

DCM

Nielsen

Comscore

Excel

PowerPoint

Descripción del empleo

Zenith, part of Publicis Groupe, seeks a Vice President, Digital Investment in New York to lead activation of digital strategic plans and manage multiple direct reports. You will oversee planning, execution, and optimization across digital channels while maintaining strong client communication and insights delivery.

You will build data-driven media recommendations, manage vendor relationships, and mentor junior staff to ensure high-quality, timely outputs in a fast-paced agency environment.