VP, Digital Investment & ROI Strategy

Publicis Groupe; New York (NY); Vor Ort; USD 149.000 - 239.000; Vollzeit

Zusammenfassung

Zenith is seeking a Vice President, Digital Investment to lead activation of digital strategy and manage several direct reports in our New York office. You will drive planning, buying, reporting, and optimization across technology and financial accounts, translating insights into actionable media recommendations and client-ready presentations.

The ideal candidate has 10+ years in digital media buying/planning, strong analytical skills, and advanced Excel/PowerPoint capabilities, with experience

Qualifikationen

• BA/BS in Marketing, Advertising or related field
• 10+ years of digital media buying/planning experience
• Experience planning digital campaigns for B2C and B2B clients and presenting to clients
• Excellent verbal and written communication, detail-oriented and analytical

Aufgaben

• Assist with planning and implementation for client accounts across digital and print for Technology and Financial sectors
• Lead in campaign management including vendor liaison and reporting
• Train/Support assistants in billing, reporting, trafficking, analytics and research
• Present data, insights and media to clients
• Develop POVs on media opportunities and value
• Manage vendor billing, insert orders and monthly reports
• Analyze social campaigns and present optimization recommendations

Kenntnisse

Digital media buying

Campaign management

Data analysis

Client presentation

Excel expertise

Ausbildung

BA/BS in Marketing or related field

Tools

Prisma

DCM

Nielsen

Comscore

Jobbeschreibung

Zenith is seeking a Vice President, Digital Investment to lead activation of digital strategy and manage several direct reports in our New York office. You will drive planning, buying, reporting, and optimization across technology and financial accounts, translating insights into actionable media recommendations and client-ready presentations.

The ideal candidate has 10+ years in digital media buying/planning, strong analytical skills, and advanced Excel/PowerPoint capabilities, with experience