Senior Digital Investment Leader – ROI Strategy

Zenith; New York (NY); On-site; USD 149,000 - 239,000; Full time

Job summary

Zenith in New York seeks a Vice President, Digital Investment to activate digital strategy and manage implementation for client accounts in Technology and Financial sectors. You will lead a team and mentor Assistant Planners in billing, reporting, and trafficking.

The role requires 10+ years in digital media buying/planning, strong client presentation skills, and deep analytics. Attractive compensation is offered with comprehensive benefits.

Qualifications

• Bachelor's degree in Marketing/Advertising or related field required.
• 10+ years of digital media buying/planning experience.
• Experience planning digital campaigns for B2C and B2B with client presentations.
• Excellent verbal/written communication, interpersonal, and detail-orientation.
• Strong analytical, research, and quantitative skills.
• Hard-working, resourceful and thrives in a fast-paced environment.
• Advanced Excel and PowerPoint skills (formulas, VLOOKUP, pivots).
• Understanding of technology marketplace and key publishers/trends.
• Experience with Prisma and DCM preferred.
• Experience with Nielsen/Comscore preferred.

Responsibilities

• Assist in activation and day-to-day execution of digital campaigns for Technology and Financial clients.
• Lead campaign management including vendor liaison and reporting.
• Train/Support Assistant Planners in billing, reporting, trafficking, analytics and research.
• Present data, insights and media recommendations to clients.
• Maintain knowledge of ad serving platforms (Medialets, Vindico, DFA).
• Develop POVs to assess media opportunities and value.

Skills

Digital media buying

Client presentation

Communication skills

Analytical skills

Adaptability

Excel & PowerPoint

Education

BA/BS in Marketing/Advertising

Tools

Prisma

DCM

Nielsen

Comscore

Job description

Zenith in New York seeks a Vice President, Digital Investment to activate digital strategy and manage implementation for client accounts in Technology and Financial sectors. You will lead a team and mentor Assistant Planners in billing, reporting, and trafficking.

The role requires 10+ years in digital media buying/planning, strong client presentation skills, and deep analytics. Attractive compensation is offered with comprehensive benefits.