VP, Integrated Media Investment & Strategy

Publicis Groupe; New York (NY); On-site; USD 180,000 - 300,000; Full time

Job summary

Zenith, part of Publicis Groupe, in New York, seeks a Senior Vice President, Integrated Investment to lead investment strategy and portfolio management across all media channels for a major account in the CPG vertical. You will drive negotiations, inspire teams, and leverage analytics to optimize campaigns while nurturing senior client relationships and delivering innovative investment solutions.

This role requires 12+ years of experience and a track record of delivering value through

Qualifications

• Bachelor's degree in advertising, marketing, business or related field.
• 12+ years of media buying experience across channels.
• Entertainment account experience preferred.
• Proven leadership and client management capabilities.

Responsibilities

• Oversee media investment across digital, linear, social, display, programmatic.
• Lead negotiations and present investment opportunities to clients.
• Track KPIs and ensure contract compliance across campaigns.
• Manage client relationships and educate on investment strategies.
• Provide industry insights and best practices to drive optimization.

Skills

Negotiation skills

Team management

Strategic thinking

Problem-solving

Communication

MS Office

Education

Bachelor's degree in advertising/marketing/business administration/communications or equivalent

Tools

MS Office Suite

Job description

Zenith, part of Publicis Groupe, in New York, seeks a Senior Vice President, Integrated Investment to lead investment strategy and portfolio management across all media channels for a major account in the CPG vertical. You will drive negotiations, inspire teams, and leverage analytics to optimize campaigns while nurturing senior client relationships and delivering innovative investment solutions.

This role requires 12+ years of experience and a track record of delivering value through