Senior VP, Integrated Media Investment Leader

Zenith; New York (NY); On-site; USD 180,000 - 300,000; Full time

Job summary

Zenith, a leading Publicis Groupe media agency in New York, seeks a senior executive to oversee investment and activation across digital and traditional channels. You will shape go-to-market strategies, manage client relationships, and drive performance through analytics and innovative buying models.

The role requires 12+ years in media buying, strong negotiation and leadership skills, and a track record of delivering value for entertainment accounts.

Qualifications

• Bachelor's degree or higher in advertising, marketing, business administration, communications or equivalent.
• 12+ years of media buying experience with progressive responsibility across channels.
• Extensive media investment across digital and video.
• Entertainment account experience strongly preferred.
• Previous team management experience.
• Strong negotiation skills and ability to add incremental value.
• Ability to package, merchandise, and sell in new opportunities.
• Strategic thinking with big-picture perspective.
• Problem-solving with solid project management.
• Independent self-starter who collaborates well.

Responsibilities

• Portfolio management of media investment across all channels including digital, linear video, social, display and programmatic.
• Lead and educate clients with new ideas, innovations and opportunities.
• Manage KPIs and ensure 100% contract compliance.
• Share best practices and standardize ways of working across teams.
• Provide thought leadership on alternative buying models and integrated projects.
• Ensure teams use best-in-class tools, techniques and systems.
• Own client relationships and education on media investment.
• Offer market trend insights and investment expertise to clients.
• Grow relationships with client-level contacts.
• Drive analytics to inform investment strategies and optimizations.
• Negotiate and implement added-value inventory and partnerships.

Skills

Negotiation

Merchandising concepts

Strategic thinking

Project management

Team collaboration

Communication

Microsoft Office

Education

Bachelor's degree or higher in advertising, marketing, business administration, communications

Tools

Microsoft Office Suite

Job description

Zenith, a leading Publicis Groupe media agency in New York, seeks a senior executive to oversee investment and activation across digital and traditional channels. You will shape go-to-market strategies, manage client relationships, and drive performance through analytics and innovative buying models.

The role requires 12+ years in media buying, strong negotiation and leadership skills, and a track record of delivering value for entertainment accounts.