Director, Digital Investment & ROI Strategy

Publicis Groupe; New York (NY); On-site; USD 121,000 - 194,000; Full time

Job summary

Zenith, part of Publicis Groupe, seeks a Director of Digital Investment to drive activation of digital strategy and oversee execution across client accounts. The role requires managing direct reports and aligning with Live ROI objectives.

You will lead vendor relations, data-driven media planning, and client presentations while advancing a deep knowledge of media ecosystems. The ideal candidate brings 8+ years in digital media buying/planning, strong analytical and communication skills, and

Qualifications

• Experience in digital media buying and planning across multiple channels.
• Strong analytical, research, and presentation skills.
• Advanced Excel and PowerPoint proficiency.

Responsibilities

• Assist with planning and implementation for client accounts across digital and print.
• Lead campaign management including vendor liaison and reporting.
• Provide training support for assistants in billing, reporting, trafficking, analytics and research.
• Present data insights and media recommendations to clients.
• Develop POVs on media opportunities and value.

Tools

Prisma

DCM

Nielsen

Comscore

Job description

Zenith, part of Publicis Groupe, seeks a Director of Digital Investment to drive activation of digital strategy and oversee execution across client accounts. The role requires managing direct reports and aligning with Live ROI objectives.

You will lead vendor relations, data-driven media planning, and client presentations while advancing a deep knowledge of media ecosystems. The ideal candidate brings 8+ years in digital media buying/planning, strong analytical and communication skills, and