Senior Digital Investment Lead

Publicis Groupe

New York (NY)

On-site

USD 97,000 - 156,000

Full time

5 days ago

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Benefits offered by this job

Medical coverage

Dental

Vision

Disability

401K

Paid time off

Job summary

Zenith, a leading Publicis Groupe media partner, seeks an Associate Director of Digital Investment to steer cross-channel investments and partner with clients to optimize performance. You will direct media strategies, oversee negotiations, and collaborate with analytics to drive campaign insights.

The role demands 6+ years in media, strong digital acumen, and a proven track record in managing teams and budgets.

Qualifications

BA/BS in Marketing, Advertising or related field.
6+ years’ media agency experience.
2+ years management experience in digital investment.
Experience buying and planning for digital.
Strong digital background incl. DSPs, DMPs, Mobile, OLV, data and analytics.
Solid understanding of digital planning and activation tools (e.g., ComScore, PRISMA, Doubleclick).
Strong experience with the billing and reconciliation process.
Proven ability to foster strong cross-functional teamwork and client relationships.
Demonstrated ability to think strategically and communicate effectively.

Responsibilities

Drive the strategic agenda related to investment across digital, social, print, OOH, and emerging media channels.
Leverage marketplace knowledge to deliver high-value media opportunities with clear ROI.
Direct and elevate recommendations from media partners to meet objectives.