Digital Media Investment Strategist

Publicis Groupe; New York (NY); Vor Ort; USD 50.000 - 66.000; Vollzeit

Benefits dieser Stelle

Medical coverage

Dental coverage

Vision coverage

401K

Paid time off

Zusammenfassung

Zenith, a leading Publicis Groupe media agency in the US, seeks a highly motivated professional to lead day-to-day execution of digital strategy development and implementation. You will assist with planning for technology and financial sector clients across digital and print, while taking a leading role in campaign management and reporting.

The role emphasizes vendor coordination, data presentation, and advanced Excel/PowerPoint skills, with opportunities to mentor assistants and build

Qualifikationen

• B.A. or B.S., preferably in Marketing, Advertising, or Data Science.
• 1+ years of media buying/planning experience.
• Agency experience highly preferred.
• Experience planning digital campaigns for products in both the B2C and B2B space and ability to confidently present these to clients both on the phone and in-person.
• Must have excellent verbal/written communication skills, interpersonal skills, detail-orientation, follow-though skills.
• Must have strong analytical, research, and quantitative skills.
• Must be hard-working, resourceful and thrive in a fast-paced environment.
• Advanced Excel and PowerPoint skills, formulas, v-lookup, conditional formats, pivot tables, etc

Aufgaben

• Assist with planning and implementation for client accounts across digital and print for clients in the Technology and Financial sectors
• Plays a leading role in all aspects of campaign management including vendor liaison and reporting
• Training/Support for Assistant Planners in billing, reporting, trafficking, analytics and research
• Assist in presentation of data, insights and media to clients
• Intimate knowledge of consumer habits & touchpoints, i.e. magazine, digital mobile, social, video
• Craft knowledgeable and relevant POVs that assess media opportunities and place appropriate value
• Manage Vendor Billing: insertion orders, monthly billing reports, discrepancy resolution, and reconciliations
• Manage Social/LinkedIn campaigns reaching financial advisors in institutional investors – analyze, optimize content performance and present recommendations to client
• Assist Supervisor in negotiation of Buys, Makegoods, Positioning, Value Add Negotiations
• Draw actionable insights off syndicated data from Nielsen, Comscore, Strategy, TNS, adrelevance and Quantcast
• Build relationships with vendors to analyze value and applicability of media vehicles for client media plan
• Create dynamic presentations that effectively communicate to our clients
• Maintain a knowledge of all ad serving platforms across platform: Medialets, Vindico, DFA
• Prepare and deliver buying and or digital trafficking specs and guidelines
• Conquer Magazine Positioning Reports
• Continuously search for opportunities to be positive and to share the positive side to every situation

Kenntnisse

Media buying

Media planning

Data analysis

Excel

PowerPoint

Ausbildung

Bachelor's degree in Marketing/Advertising/Data Science

Tools

Nielsen

Comscore

Jobbeschreibung

Zenith, a leading Publicis Groupe media agency in the US, seeks a highly motivated professional to lead day-to-day execution of digital strategy development and implementation. You will assist with planning for technology and financial sector clients across digital and print, while taking a leading role in campaign management and reporting.

The role emphasizes vendor coordination, data presentation, and advanced Excel/PowerPoint skills, with opportunities to mentor assistants and build