VP, Digital & Influencer Strategy

MSL; Chicago, Northern (IL, KY); Hybrid; USD 129,000 - 186,000; Full time

Job summary

MSL in Chicago seeks a Vice President, Digital to lead social and influencer strategy for the Consumer Brands practice. You will steer culture-driven ideas, harness platform best practices, and connect earned, owned, paid, and shared channels to drive business impact.

You’ll guide a cross-functional team, translate insights into strategic client recommendations, and stay ahead of AI-enabled discovery and emerging digital trends.

Qualifications

• Deep understanding of social, influencer marketing and culture.
• Experience turning trends into strategic recommendations.
• Strong ability to lead cross-disciplinary teams and client programs.

Responsibilities

• Lead social and influencer strategies aligned with client goals and PESO ecosystem.
• Create social-first ideas that travel across platforms and communities.
• Identify emerging conversations and trends to keep brands relevant.
• Translate platform data into client briefs, activation plans and measurable outcomes.
• Mentor digital team members and foster a culture of collaboration and excellence.

Skills

Social strategy

Influencer marketing

Culture awareness

Platform best practices

Team leadership

Analytics & measurement

Creative briefs

Education

BA/BS in PR/Communications/Marketing

Tools

AI-powered discovery

Job description

MSL in Chicago seeks a Vice President, Digital to lead social and influencer strategy for the Consumer Brands practice. You will steer culture-driven ideas, harness platform best practices, and connect earned, owned, paid, and shared channels to drive business impact.

You’ll guide a cross-functional team, translate insights into strategic client recommendations, and stay ahead of AI-enabled discovery and emerging digital trends.