Senior Digital Strategy & Influencer Programs Lead

MSL (Global); New York (NY); On-site; USD 81,000 - 130,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability

401K

Parental and family care leave

Family forming assistance

Tuition reimbursement

Flexible time off

Job summary

MSL (Global) in New York City seeks a Senior Strategist, Digital with a passion for influencer marketing, social media, and digital distribution. You will shape breakthrough campaigns for high-profile brands and mentor junior team members as part of a collaborative, cross-discipline agency environment.

The ideal candidate has deep consumer marketing experience and can translate data into strategic recommendations while staying ahead of digital trends and cultural shifts.

Qualifications

• 5+ years experience in an agency or in-house.
• Strong understanding of influencer programs and social from organic and paid perspectives.
• Ability to develop and present client proposals.

Responsibilities

• Ideate and execute organic social programs across major platforms.
• Manage large-scale paid influencer programs and present strategies to clients.
• Develop seeded influencer programs with innovative ideas for content.
• Demonstrate strong analytical skills and track campaign results.

Skills

Influencer marketing

Social media

Analytical skills

Mentoring juniors

Client presentations

Education

BA in Public Relations, Communications, Marketing or related

Tools

Analytics tools

Job description

MSL (Global) in New York City seeks a Senior Strategist, Digital with a passion for influencer marketing, social media, and digital distribution. You will shape breakthrough campaigns for high-profile brands and mentor junior team members as part of a collaborative, cross-discipline agency environment.

The ideal candidate has deep consumer marketing experience and can translate data into strategic recommendations while staying ahead of digital trends and cultural shifts.