VP, Digital & Influencer Strategy | Consumer Brands

Publicis Groupe Holdings B.V; Chicago (IL); On-site; USD 160,000 - 229,000; Full time

Job summary

Publicis Groupe is seeking a Vice President, Digital for MSL's Consumer Brands practice in Chicago. You will lead social and influencer strategy, translating culture and platform trends into measurable campaigns that connect earned, owned, paid and shared channels across major brands.

You will guide cross-functional teams, mentor staff, and stay ahead of AI-enabled discovery and evolving digital culture to drive business impact.

Qualifications

• 8-10+ years of digital, social, influencer marketing or communications in a consumer agency or brand
• BA/BS in Public Relations, Communications, Marketing or related field

Responsibilities

• Lead social and influencer strategies aligned with client goals across PESO channels
• Create social-first ideas to travel across platforms, influencers and earned media
• Identify culture, conversations, platform behaviors and consumer shifts for relevance
• Translate platform best practices and audience behavior into client briefs and activation plans
• Identify emerging conversations and trends to enter relevant conversations
• Lead innovative influencer and social programs driving consumer action
• Assemble influencer, creator and brand ambassador mix for credibility and reach
• Collaborate with earned, creative, strategy, paid, analytics and client teams
• Stay current with platforms, AI-enabled discovery and digital culture
• Use data to measure success, optimize campaigns in real time
• Encourage testing of new formats and tech for rapid adaptation
• Lead and mentor digital team members and build fluency across Consumer Brands

Skills

Social media strategy

Influencer marketing

Team leadership

Cross-functional collaboration

AI-discovery awareness

Analytics proficiency

Culture & trends

Client counseling

Education

Bachelor's degree in Public Relations, Communications, Marketing

Tools

Analytics tools

Job description

Publicis Groupe is seeking a Vice President, Digital for MSL's Consumer Brands practice in Chicago. You will lead social and influencer strategy, translating culture and platform trends into measurable campaigns that connect earned, owned, paid and shared channels across major brands.

You will guide cross-functional teams, mentor staff, and stay ahead of AI-enabled discovery and evolving digital culture to drive business impact.