VP, Social-First Earned Media Strategy

MSL (Global); Chicago (IL); On-site; USD 121,000 - 174,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

401k

Paid time off

Job summary

MSL in Chicago is seeking a Vice President, Media for its Consumer Brands practice. You will lead media strategy development and guide media relations across all Consumer Brands accounts, shaping narratives and driving reach.

You will identify nontraditional outlets, stay ahead of trends, and build strong journalist and influencer relationships while mentoring teams to produce social-first, culture-driven campaigns.

Qualifications

• The BA/BS degree in Public Relations, Communications or a related discipline is required.
• 8-10+ years of earned media and communications experience in a consumer-focused agency with a proven track record.
• Deep understanding of the evolving media and influencer landscape across journalists, editors, influencers, newsletters and podcasts.

Responsibilities

• Lead media strategy development and pitching media for Consumer Brands accounts.
• Develop modern social-first communications strategies incorporating AI search and discovery behaviors.
• Identify emerging conversations and platform dynamics to create opportunities for brands.
• Champion social-first earned thinking and craft stories designed to travel across media and platforms.
• Elevate creativity from strategy to activation and drive conversation.
• Develop talent and inspire teams to think bigger and test new approaches.

Skills

Media strategy

Storytelling

Culture analysis

Social-first campaigns

AI in media

Relationship building

Editorial relationships

Written communications

Education

BA/BS in Public Relations or Communications

Tools

Cision

Muck Rack

AI-enabled research tools

Job description

MSL in Chicago is seeking a Vice President, Media for its Consumer Brands practice. You will lead media strategy development and guide media relations across all Consumer Brands accounts, shaping narratives and driving reach.

You will identify nontraditional outlets, stay ahead of trends, and build strong journalist and influencer relationships while mentoring teams to produce social-first, culture-driven campaigns.