VP, Digital Influence & Social Strategy

MSL (Global); New York (NY); On-site; USD 115,000 - 195,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability

401k

Paid time off

Job summary

MSL is seeking a VP, Digital to lead influencer and social strategy for our Consumer Practice, focusing on high-profile brand clients and new business opportunities. You will define strategies and oversee execution while guiding a team of digital experts to elevate client engagement and outcomes.

Candidates should have 8–10 years in digital marketing with influencer programs, excellent leadership and communication skills, and the ability to collaborate with other creative agencies in a

Qualifications

• 8-10 years previous experience and a BA in Public Relations, Communications or related discipline.
• Digital native with understanding of influencer from owned, earned and paid perspectives.
• In-depth knowledge of related social trends and industry sector events and experience working with celebrities, social influencers and brand ambassadors.
• Proven experience in leading teams to execute client programs with a blend of time management, leadership, team building, mentoring and client relations.
• Proven experience in the Consumer Brands space.
• Proven experience working with other creative agencies to develop comprehensive campaigns.
• Excellent verbal and written communications skills and ability to develop and present client proposals.

Responsibilities

• Develop and execute comprehensive influencer strategies that align with clients’ goals and objectives.
• Lead development of innovative, results-oriented influencer programs that drive business results.
• Stay current with the latest developments in influencer campaigns and integrate new technologies.
• Prepare and present influencer strategies and briefs to internal teams and clients.
• Demonstrate strong analytical skills and use analytics to track activations and inform optimizations.
• Lead and mentor a team of digital professionals and establish best practices across campaigns.
• Collaborate with cross-discipline teams to meet tight timelines.

Skills

Influencer marketing

Social strategy

Leadership

Cross-functional collaboration

Analytics

Strategy

Team management

Client relations

Digital marketing

Content strategy

Education

BA in Public Relations, Communications or related discipline

Job description

MSL is seeking a VP, Digital to lead influencer and social strategy for our Consumer Practice, focusing on high-profile brand clients and new business opportunities. You will define strategies and oversee execution while guiding a team of digital experts to elevate client engagement and outcomes.

Candidates should have 8–10 years in digital marketing with influencer programs, excellent leadership and communication skills, and the ability to collaborate with other creative agencies in a