SVP, Consumer Brands - Social-First Growth Leader

MSL (Global); New York (NY); On-site; USD 180,000 - 300,000; Full time

Benefits offered by this job

Medical coverage

Dental and vision

401k

Paid time off

Job summary

MSL (Global) in New York City seeks a Senior Vice President for its Consumer practice to drive modern, social-first marketing at scale and lead a high-performing business. You’ll think like a creator, act as a brand strategist, and coach the team to deliver bold, culturally relevant campaigns across social, earned, influencer, owned and paid media.

As a senior leader, you’ll maintain deep client relationships, oversee multi-million-dollar initiatives, and push for innovative growth in a

Qualifications

• 12+ years experience in communications, marketing, or related field.
• Strong background in CPG and/or retail space.
• Demonstrated experience developing and leading social-first, culturally relevant campaigns.
• Strong track record integrating with agency partners to deliver comprehensive campaigns.
• Excellent communication and presentation skills, with the ability to distill ideas into clear, compelling narratives.
• Bilingual or international experience is a plus.

Responsibilities

• Serve as senior business lead for high-profile integrated packaged goods account; guiding strategic communications and marketing decisions.
• Maintain a deep understanding of the clients’ business, priorities, challenges and the competitive landscape.
• Push beyond traditional PR programs; champion bold, culturally relevant ideas that are built for social platforms.
• Ensure thoughtful integration across earned, social, influencer, owned and paid, with clear roles and amplification strategies.
• Build trusted, senior client relationships grounded in strong counsel and delivery excellence.
• Manage, coach and motivate employees and serve as a leader of the practice, driving upskilling and practice/agency culture.
• Oversee account operations, including staffing, financial performance and organic growth.

Skills

Social strategy

Leadership

Storytelling

Client relations

Cross-functional leadership

Brand strategy

Job description

MSL (Global) in New York City seeks a Senior Vice President for its Consumer practice to drive modern, social-first marketing at scale and lead a high-performing business. You’ll think like a creator, act as a brand strategist, and coach the team to deliver bold, culturally relevant campaigns across social, earned, influencer, owned and paid media.

As a senior leader, you’ll maintain deep client relationships, oversee multi-million-dollar initiatives, and push for innovative growth in a