VP, Digital & Influencer Strategy

MSL (Global); Chicago (IL); On-site; USD 129,000 - 186,000; Full time

Job summary

MSL (Global) in Chicago seeks a Vice President, Digital for the Consumer Brands practice. You will lead social and influencer strategy across accounts and drive performance across earned, owned, paid and shared channels.

You’ll champion culture, stay ahead of platform trends, and mentor a digital team to deliver measurable business impact through creative, data-informed campaigns and emerging technologies.

Qualifications

• 8-10+ years in digital, social, influencer marketing or communications in a consumer-focused agency or brand environment.
• Digital native with strong platform, culture and consumer attention understanding.
• Experience integrating AI-powered discovery into social and influencer strategies.
• Ability to translate trends, formats and behaviors into strategic recommendations for brands.

Responsibilities

• Lead the development of social and influencer strategies aligned with client goals across PESO channels.
• Create social-first ideas and programs across platforms, influencers and communities.
• Identify emerging conversations and platform trends to keep brands culturally relevant.
• Translate platform best practices into client briefs and activation plans.
• Drive measurable impact by connecting influencer activity to business outcomes.
• Mentor digital team members and foster a culture of creativity and collaboration.

Skills

Social & influencer strategy

Leadership

Analytics

Digital native

Education

BA/BS in Public Relations/Communications/Marketing

Job description

MSL (Global) in Chicago seeks a Vice President, Digital for the Consumer Brands practice. You will lead social and influencer strategy across accounts and drive performance across earned, owned, paid and shared channels.

You’ll champion culture, stay ahead of platform trends, and mentor a digital team to deliver measurable business impact through creative, data-informed campaigns and emerging technologies.