VP, Data-Driven Marketing & Analytics

Omnicom; California (MO); On-site; USD 120,000 - 180,000; Full time

Job summary

Omnicom’s Business Analytics team partners with planning and investment to deliver on clients’ business goals. The role encompasses external consulting to identify business problems, develop analytics roadmaps, and lead consumer segmentation and audience identification.

You will advise senior client leads on measurement, audience strategy, and advanced analytics, while mentoring junior staff. Responsibilities include leading the measurement plan, translating complex analytics into actionable

Qualifications

• Industry knowledge in marketing analytics & data (1st/3rd party data, data lakes, clean rooms).
• Experience in integrated marketing related to media and customer journey development.
• Strong leadership with client relationship experience.

Responsibilities

• Consult with clients to identify business problems and develop analytics roadmaps.
• Lead consumer segmentation and audience identification processes.
• Advise clients on audience strategy, measurement and advanced analytics.

Skills

Marketing analytics

Audience-based marketing

Data-driven advertising

Problem solving

Client relationship management

Communication & presentation

Team leadership & coaching

Education

University degree

Job description

Omnicom’s Business Analytics team partners with planning and investment to deliver on clients’ business goals. The role encompasses external consulting to identify business problems, develop analytics roadmaps, and lead consumer segmentation and audience identification.

You will advise senior client leads on measurement, audience strategy, and advanced analytics, while mentoring junior staff. Responsibilities include leading the measurement plan, translating complex analytics into actionable