Senior Marketing Analytics & Data Science Lead

OMD; Los Angeles (CA); On-site; USD 225,000 - 255,000; Full time

Job summary

Omnicom’s Business Analytics team drives modern agency services by tightly aligning with planning and investment teams to exceed client goals. The role leads bleeding-edge marketing sciences, defines data strategies, and builds trusted client relationships across portfolios.

We focus on audience solutions, measurement, and analytics leadership, partnering with planning and investment teams to set budgets and optimize plans. This is a high-impact, senior leadership role in the US market.

Qualifications

• Experience with 1st and 3rd party data solutions, data lakes and data clean rooms.
• Experience in integrated marketing, media, and customer journey development.
• Expertise in audience-based marketing and data-driven advertising.
• Ability to translate business problems into data-driven solutions.
• Proven leadership and client relationship skills.
• Strong communication and presentation skills for diverse stakeholders.

Responsibilities

• Set vision, strategy and roadmap for marketing sciences solutions across client portfolios.
• Define and execute data strategy to maximize value from data sources.
• Advise clients on data and analytics to unlock opportunities.
• Encourage data-driven approaches to client business challenges.
• Provide thought leadership on analytics, measurement and ad-technology concepts.
• Develop audience solutions with Planning and Investment teams.
• Advise client leads on audience strategy and budget optimization.
• Mentor and develop junior team members.

Skills

Marketing analytics

Data strategy

Audience-based marketing

Client relationship

Leadership

Communication

Project management

Ambiguity handling

Emerging technologies in advertising

Education

University degree + 13+ years analytics experience

Job description

Omnicom’s Business Analytics team drives modern agency services by tightly aligning with planning and investment teams to exceed client goals. The role leads bleeding-edge marketing sciences, defines data strategies, and builds trusted client relationships across portfolios.

We focus on audience solutions, measurement, and analytics leadership, partnering with planning and investment teams to set budgets and optimize plans. This is a high-impact, senior leadership role in the US market.