Global Director, Marketing Science & Insights

Adelphi Group; Los Angeles (CA); Presencial; USD 145 000 - 210 000; Tempo integral

Resumo da oferta

Omnicom's Business Analytics team plays a pivotal role in delivering modern agency services, tightly integrated with planning and investment teams to exceed client goals.

Responsibilities include building insight-driven strategies, leading measurement plans, and mentoring managers and ADs to elevate client outcomes. The role emphasizes proactive problem solving and rigorous analytics to drive consumer insight and optimization.

Qualificações

• A university degree and 7+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting.
• Knowledge of agency-side media campaign planning and execution process is desirable, but not required.

Responsabilidades

• Build and develop a deep understanding of the client's strategic issues, initiatives and the competitive position.
• Ensure analytics efforts lead to clear, compelling and actionable insights; construct narratives through sophisticated analytics techniques.
• Partner with Planning, Investment, and Activation teams on annual budget setting, media plan development, and ongoing budget/plan optimization.
• Lead the measurement plan development and execution.
• Anticipate client's needs and proactively develop solutions to address them.

Conhecimentos

Marketing analytics

Leadership

Client relationships

Communication

Strategic thinking

Budget planning

Formação académica

University degree

Ferramentas

Data lakes

Data clean rooms

Descrição da oferta de emprego

Omnicom's Business Analytics team plays a pivotal role in delivering modern agency services, tightly integrated with planning and investment teams to exceed client goals.

Responsibilities include building insight-driven strategies, leading measurement plans, and mentoring managers and ADs to elevate client outcomes. The role emphasizes proactive problem solving and rigorous analytics to drive consumer insight and optimization.