VP, Data & Analytics Strategy

Publicis Groupe ANZ; Chicago, Northern (IL, KY); Hybrid; USD 168,000 - 242,000; Full time

Job summary

Digitas in Chicago seeks a VP/Group Director, Data and Analysis to lead data-driven strategy that aligns with client goals and drives growth for a global CPG client. You will guide internal teams and collaborate with Digitas leadership to develop innovative data solutions.

As a senior leader, you will build frameworks, roadmaps, and data strategies, evaluate new data opportunities, and foster partnerships with retail media networks to optimize commerce outcomes. Travel as needed.

Qualifications

• 12–14 years of analytics or strategy experience in an advertising agency, management consulting, or ad tech company.
• Experience managing a team.
• Strong analytical, critical thinking, and problem-solving skills.
• Experience with modern statistical learning methods (regression techniques, classification models, supervised and unsupervised learning, etc.).
• Knowledge of digital data technologies (DMPs, Google Analytics, digital pixel tracking, site tagging, etc.).
• Experience supporting retail media initiatives and/or working directly with retailers or retail media networks is strongly preferred.
• A four-year college degree; advanced degree is a plus.
• Proven leadership ability with strong client relationship skills.
• In-depth knowledge of and passion for online advertising, retail media, and emerging trends in the digital landscape.
• The ability to thrive in a fast-paced and deadline-driven environment.
• Open to travel as needed.
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Responsibilities

• Identifying strategic data-driven services that will allow clients to grow their business
• Assisting clients in defining analytics needs and developing solutions to solve those challenges
• Creating frameworks and methodologies for approaching major strategic issues, leveraging existing agency intellectual capital and developing innovative concepts
• Building and executing a client-specific data strategy, including performing gap assessments, creating optimal state data plans, and building execution roadmaps
• Evaluating new online and offline data opportunities in the form of new sources, new technology, client priorities, partnerships, etc.
• Partnering with retail media clients and retailer ecosystems to develop data-driven strategies that drive commerce outcomes and support retail media investment decisions.
• Fostering creative thinking around how we use data, and how we could use data to solve unique business challenges in support of all marketing activities (Media, Creative, CRM, and eCommerce), with a particular focus on retail media and commerce initiatives.
• Determining new opportunities among existing clients, and participating in new business initiatives
• Providing support, coaching, and training to assist in the career development of direct reports and the broader team

Skills

Analytical thinking

Leadership

Problem solving

Digital data technologies

Retail media knowledge

Travel flexibility

Education

Four-year college degree

Advanced degree

Tools

DMPs

Google Analytics

Digital pixel tracking

Site tagging

Job description

Digitas in Chicago seeks a VP/Group Director, Data and Analysis to lead data-driven strategy that aligns with client goals and drives growth for a global CPG client. You will guide internal teams and collaborate with Digitas leadership to develop innovative data solutions.

As a senior leader, you will build frameworks, roadmaps, and data strategies, evaluate new data opportunities, and foster partnerships with retail media networks to optimize commerce outcomes. Travel as needed.