VP/Director, Data & Growth Strategy for B2B

Publicis Groupe; Chicago, Northern (IL, KY); Hybrid; USD 135,000 - 194,000; Full time

Benefits offered by this job

Medical coverage

Dental and vision

401k

Paid time off

Parental leave

Job summary

Publicis Groupe is seeking a Vice President/Director, Data & Analysis to guide data-driven strategy for a global CPG client. Lead a team of analysts, align data insights with client goals, and strengthen senior client relationships across Marketing, CRM, and eCommerce.

A strong B2B background and leadership are essential. The role emphasizes translating complex data into actionable business recommendations while fostering collaboration in a fast-paced agency environment.

Qualifications

• 10-12 years of experience in analytics, data strategy, or consulting.

Responsibilities

• Identify strategic, data-driven services and opportunities to grow client business.

Skills

Analytics experience

Data strategy

Consulting background

Leadership

B2B marketing knowledge

Communication skills

AI tools familiarity

Education

Four-year college degree

Advanced degree is a plus

Tools

DMPs

Google Analytics

Pixel tracking

Job description

Publicis Groupe is seeking a Vice President/Director, Data & Analysis to guide data-driven strategy for a global CPG client. Lead a team of analysts, align data insights with client goals, and strengthen senior client relationships across Marketing, CRM, and eCommerce.

A strong B2B background and leadership are essential. The role emphasizes translating complex data into actionable business recommendations while fostering collaboration in a fast-paced agency environment.