VP, Audiences & Data-Driven Media Strategy

Publicis Collective; New York (NY); On-site; USD 168,000 - 269,000; Full time

Benefits offered by this job

Medical coverage

Dental & vision

401k

Paid time off

Job summary

Publicis Groupe is seeking a Vice President, Audiences in New York to lead data-driven media strategies. You will guide cross-functional teams across strategy, analytics, and ad tech to translate client goals into actionable audience solutions, leveraging tools like CDPs and 1P/3P data to optimize multi-channel campaigns.

The role emphasizes mentorship, data governance, and building strong client relationships with vendors to drive measurable outcomes for clients.

Qualifications

• 10+ years of experience in digital media, including consulting (strategy/operations), advanced analytics, marketing technology, or digital strategy/buying.
• Strong knowledge of digital platforms and tools: DSPs, DMPs, third-party audience data, cross-screen OLV, and data analytics.
• Experience leveraging audience data for strategic investment and communication decisions.

Responsibilities

• Lead Audience team to embed audience insights into all stages of media planning.
• Collaborate with Strategy, Investment, Analytics, and Ad Tech to translate client goals into data-driven strategies.
• Build and maintain client relationships and vendor partnerships for data and technology.
• Mentor cross-functional teammates to ensure seamless data integration and actionable insights.

Skills

Audience data

Team leadership

Adtech/Martech

Data-driven media

Education

Bachelor's degree

Tools

DSPs

DMPs

Excel

PowerPoint

Job description

Publicis Groupe is seeking a Vice President, Audiences in New York to lead data-driven media strategies. You will guide cross-functional teams across strategy, analytics, and ad tech to translate client goals into actionable audience solutions, leveraging tools like CDPs and 1P/3P data to optimize multi-channel campaigns.

The role emphasizes mentorship, data governance, and building strong client relationships with vendors to drive measurable outcomes for clients.