VP, Audiences & Data-Driven Media Strategy

Socket.dev; New York (NY); On-site; USD 168,000 - 269,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

401K plan

Job summary

Publicis Groupe, via CoLab, seeks a Vice President, Audiences to translate client goals into actionable data solutions across digital, video, social, mobile, and offline media. You will guide teams, integrate audience data tools, and build strong client partnerships to drive smarter media strategies.

You will mentor cross-functional teams, oversee audience data integration in planning, and stay ahead of industry trends to deliver measurable client outcomes.

Qualifications

• 10+ years of experience in digital media, including consulting (strategy/operations), advanced analytics, marketing technology, or digital strategy/buying.
• Strong knowledge of digital platforms and tools: DSPs, DMPs, third-party audience data, cross-screen OLV, and data analytics.
• Experience leveraging audience data for strategic investment and communication decisions.
• Experience using 3P data and 1P data to impact media and business goals.
• Strong experience managing teams.
• Strong attention to detail, prioritization skills, and a proven ability to operate in high-pressure environments.
• Excellent written and verbal communication skills.
• Fluency in 3P syndicated industry research tools (eMarketer, comScore, Statista, Mintel, GWI, MRI, crosstab reporting, etc.)
• Proficiency in Microsoft Office Suite, especially Excel and PowerPoint.
• Proven history of bringing storytelling into data-based presentations.

Responsibilities

• Integration of Audience Data: Facilitate the incorporation of audience data into media planning and execution to ensure data-driven strategies.
• Prepare data strategy presentation and drive integration in media plan focused on audience details
• Build and present to client’s data and technology use case recommendations and performance reports
• Manage the process of audience definition, sharing, reporting across the team
• Collaboration Across Teams: Work with Strategy, Investment, Analytics, and Ad Tech teams to translate client goals into actionable data-driven media strategies; share best practices across brands and client teams
• Leadership and Guidance: Lead Audience team members to ensure that audience insights and signals are integrated into all stages of media planning.
• Developing Strategies and Insights: Create strategies and insights that align with clients' business objectives and desired outcomes.
• Technical and Analytical Expertise: Ensure team has a strong technical foundation and analytic skills to optimize the use of data and ad tech tools.
• Driving Client Outcomes: In partnership with AD/Director, lead efforts to use data and technology effectively to achieve client goals and enhance business results.
• Subject Matter Expertise: Maintaining knowledge of current Adtech/Martech Ecosystems trends; Understanding privacy rules; Understanding research/test design; Understanding 1P and 3P data sources.
• Data Management: Lead Audience team in defining and tracking audience groups, coordinating data sharing with partners, and compiling performance reports.
• Build And Maintain Relationships: With clients, internal agency counterparts, and data & technology vendor

Skills

Digital media strategy

Audience data

Leadership

Strategic thinking

Tools

DSPs

DMPs

3P data

Cross-screen OLV

Data analytics

Job description

Publicis Groupe, via CoLab, seeks a Vice President, Audiences to translate client goals into actionable data solutions across digital, video, social, mobile, and offline media. You will guide teams, integrate audience data tools, and build strong client partnerships to drive smarter media strategies.

You will mentor cross-functional teams, oversee audience data integration in planning, and stay ahead of industry trends to deliver measurable client outcomes.