VP, Audience Data & Media Strategy

Publicis Groupe Holdings B.V; New York (NY); On-site; USD 168,000 - 269,000; Full time

Job summary

CoLab, part of Publicis Groupe, seeks a Vice President, Audiences to lead data-driven media strategies and integrate audience data across channels. You will guide a multi-disciplinary team, build strong client relationships, and stay ahead of adtech trends to deliver measurable outcomes.

You will oversee audience data tools and collaborate with strategy, analytics, and ad tech teams to translate client goals into actionable plans, driving smarter media decisions and business results.

Qualifications

• 10+ years of experience in digital media, including consulting (strategy/operations), advanced analytics, marketing technology, or digital strategy/buying.
• Strong knowledge of digital platforms and tools: DSPs, DMPs, third-party audience data, cross-screen OLV, and data analytics.
• Experience leveraging audience data for strategic investment and communication decisions.
• Experience using 3p data and 1p data to impact media and business goals.
• Strong experience managing teams.
• Strong attention to detail, prioritization skills, and a proven ability to operate in high-pressure environments.
• Excellent written and verbal communication skills.
• Fluency in 3P syndicated industry research tools (eMarketer, comScore, Statista, Mintel, GWI, MRI, crosstab reporting, etc.)
• Proficiency in Microsoft Office Suite, especially Excel and PowerPoint.
• Proven history of bringing storytelling into data-based presentations.

Responsibilities

• Integrate audience data into media strategy and planning across multiple channels.
• Collaborate with Strategy, Investment, Analytics, and Ad Tech to translate client goals into data-driven strategies.
• Lead Audience team to ensure insights are integrated into all stages of media planning.
• Develop strategies and insights aligned with client objectives and outcomes.
• Ensure the team has strong technical and analytic capabilities to optimize data and ad tech use.
• Drive client outcomes by using data and technology effectively to reach goals.
• Maintain SME knowledge of Adtech/Martech trends and privacy rules.
• Oversee data management: define audience groups, coordinate data sharing, compile performance reports.
• Build and maintain relationships with clients, agency counterparts, and data/tech vendors.

Skills

Digital media

Strategy/operations

Advanced analytics

Marketing technology

Digital strategy/buying

Team leadership

Tools

DSPs

DMPs

Third-party data

1P data

Cross-screen OLV

Data analytics

Job description

CoLab, part of Publicis Groupe, seeks a Vice President, Audiences to lead data-driven media strategies and integrate audience data across channels. You will guide a multi-disciplinary team, build strong client relationships, and stay ahead of adtech trends to deliver measurable outcomes.

You will oversee audience data tools and collaborate with strategy, analytics, and ad tech teams to translate client goals into actionable plans, driving smarter media decisions and business results.