VP, Media Analytics – Data-Driven Growth Leader

Publicis Collective; Atlanta (GA); On-site; USD 168,150 - 230,100; Full time

Job summary

Publicis Collective, a global media agency, seeks a Vice President of Media Analytics to drive client satisfaction and business growth through cross-agency collaboration and data-driven media strategies.

You will mentor a high-performing analytics team, align initiatives with organizational goals, and foster a culture of curiosity and collaboration while advancing innovative data-driven solutions for clients.

Qualifications

• 10+ years of strategy and operations experience in Media Analytics, Management Consulting, Marketing or Interactive Consulting.
• Expertise in the digital world across industries, including automotive, telecommunications, retail, CPG and financial.
• A strong knowledge of integrated marketing and CRM disciplines.
• Proven leadership ability and strong, impactful client relationship experience.
• Stellar communication and presentation skills: engaging, straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs.

Responsibilities

• Strengthening client relationships by serving as a key thought leader, aligning marketing strategy with a client’s broader business goals and objectives.
• Driving the use of data in decision-making throughout the organization, partnering with experts, vendors and organizational leaders to get it done.
• Demonstrating expertise in responding to client media and enterprise-wide business needs including performance analytics, strategic budgeting decisions, competitive assessments and business-case analyses.
• Collaborating across functions, coordinating with general managers, Creatives, User Experience, Technology, Media Planning and Project Management teams.
• Establishing partnerships with emerging technology and data providers through an innovation initiative.
• Providing methodological support, coaching, training and advice to Analytics staff on multiple levels across multiple client and internal assignments.
• Publishing formal frameworks and methodologies for approaching major data and strategic issues, leveraging existing Collective intellectual capital and developing innovative concepts.

Skills

Strategy & ops (10+ yrs)

Digital industry expertise

Integrated marketing & CRM

Leadership & client relations

Communication & presentation

Job description

Publicis Collective, a global media agency, seeks a Vice President of Media Analytics to drive client satisfaction and business growth through cross-agency collaboration and data-driven media strategies.

You will mentor a high-performing analytics team, align initiatives with organizational goals, and foster a culture of curiosity and collaboration while advancing innovative data-driven solutions for clients.