Audience Data Manager — Data-Driven Media Strategy

UNAVAILABLE; New York (NY); On-site; USD 88,540 - 141,687; Full time

Job summary

Publicis Groupe in the United States seeks a Manager, Audiences to collaborate with strategy, investment, analytics, and ad tech to translate client goals into data-driven media strategies. The role focuses on integrating audience data across channels and building strong client and vendor relationships.

You will lead junior team members, develop audience insights, and stay ahead of privacy rules and adtech trends, leveraging tools like Epsilon Clean Room, CDPs, DSPs, and DMPs to optimize media

Qualifications

• 3+ years of experience in digital media, including strategy/operations, analytics, marketing tech, or digital strategy/buying.
• Strong knowledge of digital platforms and tools: DSPs, DMPs, third-party audience data, cross-screen OLV, and data analytics.
• Experience leveraging audience data for strategic investment and communication decisions.
• Strong attention to detail, prioritization skills, and ability to operate in high-pressure environments.
• Excellent written and verbal communication skills.
• Proficiency in Microsoft Office Suite, especially Excel and PowerPoint.

Responsibilities

• Integrate Audience Data: Prepare data strategy presentation and drive integration in media plan focused on audience details.
• Build and present data use case recommendations and performance reports to clients.
• Manage the process of defining audiences, data sharing with partners, and tracking performance reports.

Skills

Digital media

Audience data

Stakeholder leadership

Analytics

Communication

Excel

Tools

DSPs

DMPs

Third-party data

Cross-screen OLV

Job description

Publicis Groupe in the United States seeks a Manager, Audiences to collaborate with strategy, investment, analytics, and ad tech to translate client goals into data-driven media strategies. The role focuses on integrating audience data across channels and building strong client and vendor relationships.

You will lead junior team members, develop audience insights, and stay ahead of privacy rules and adtech trends, leveraging tools like Epsilon Clean Room, CDPs, DSPs, and DMPs to optimize media