VP, Media Analytics & Growth

Publicis Groupe; Atlanta (GA); On-site; USD 168,150 - 230,100; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Disability insurance

401k plan

Paid time off

Parental leave

Job summary

Publicis Groupe, a global marketing and communications leader, seeks a Vice President of Media Analytics to drive client satisfaction and business growth within analytics. The role leads cross‑agency collaboration to support media investment teams, ensuring effective client strategies and project execution, while mentoring a high‑performing analytics group.

The VP will foster intellectual curiosity, collaborate with executives, and shape innovative data-driven frameworks across multiple client

Qualifications

• 10+ years of strategy and operations experience in Media Analytics, Management Consulting, Marketing or Interactive Consulting.
• Expertise in the digital world across industries such as automotive, telecommunications, retail, CPG and financial.
• Strong knowledge of integrated marketing and CRM disciplines.
• Proven leadership ability and impactful client relationship experience.
• Excellent communication and presentation skills with ability to translate complex solutions into marketing programs.

Responsibilities

• Strengthen client relationships by aligning marketing strategy with client business goals.
• Drive data-informed decision-making across the organization with cross-functional collaboration.
• Respond to client media and enterprise-wide needs including performance analytics and business-case analyses.
• Collaborate across functions with GMs, Creatives, UX, Technology, Media Planning and PM teams.
• Establish partnerships with emerging tech and data providers through an innovation initiative.
• Provide coaching, training and guidance to Analytics staff across multiple client assignments.
• Publish frameworks and methodologies for data and strategic issues using Collective intellectual capital.

Skills

Strategy leadership

Client relationship

Analytics

Data-driven decision-making

Communication skills

Job description

Publicis Groupe, a global marketing and communications leader, seeks a Vice President of Media Analytics to drive client satisfaction and business growth within analytics. The role leads cross‑agency collaboration to support media investment teams, ensuring effective client strategies and project execution, while mentoring a high‑performing analytics group.

The VP will foster intellectual curiosity, collaborate with executives, and shape innovative data-driven frameworks across multiple client