VP, Audiences & Data-Driven Media Strategy

UNAVAILABLE; New York (NY); On-site; USD 168,000 - 269,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability

401K

Parental and family care leave

Tuition reimbursement

Flexible time off

Job summary

Publicis Groupe in New York seeks a Vice President, Audiences to lead data-driven media strategies across digital, video, social, mobile and offline channels.

You will mentor cross-functional teams, integrate 1P/3P audience data, collaborate with strategy, analytics, ad tech, and clients, and drive measurable outcomes.

The role requires 10+ years in digital media and deep knowledge of DSPs, DMPs, and privacy rules; strong communication and leadership are essential.

Qualifications

• 10+ years in digital media (strategy/ops/analytics or buying).
• Strong knowledge of DSPs, DMPs, 3P data, cross-screen OLV.
• Experience leveraging audience data for strategic decisions.
• Experience using 3P and 1P data to impact goals.
• Strong leadership of teams.
• Attention to detail under pressure; excellent communication.

Responsibilities

• Integrate audience data into media planning and execution.
• Collaborate with Strategy, Investment, Analytics, and Ad Tech teams.
• Lead Audience team to ensure insights are used in planning.
• Develop strategies and insights aligned with client objectives.
• Maintain knowledge of Adtech/Martech trends and privacy rules.
• Build and maintain relationships with clients and vendors.

Skills

Digital media

Strategy

Analytics

Team leadership

Adtech/Martech

Data governance

Communication

Privacy rules

Tools

DSPs

DMPs

Excel

PowerPoint

Job description

Publicis Groupe in New York seeks a Vice President, Audiences to lead data-driven media strategies across digital, video, social, mobile and offline channels.

You will mentor cross-functional teams, integrate 1P/3P audience data, collaborate with strategy, analytics, ad tech, and clients, and drive measurable outcomes.

The role requires 10+ years in digital media and deep knowledge of DSPs, DMPs, and privacy rules; strong communication and leadership are essential.