VP, Audiences & Data-Driven Media Strategy

Publicis Group; New York (NY); On-site; USD 168,000 - 269,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability insurance

401K plan

Paid time off

Parental leave

Tuition reimbursement

Flexible time off

Job summary

Publicis Groupe's CoLab seeks a Vice President, Audiences to lead data-driven media strategies across digital, video, social, mobile, and offline channels. You will guide teams, integrate audience data tools such as CDPs and 1P/3P data, and build client relationships to drive measurable outcomes.

You will mentor cross-functional colleagues, stay ahead of privacy rules, and translate client goals into actionable insights and performance reports for executives and stakeholders.

Qualifications

• 10+ years of experience in digital media (strategy/analytics/tech).
• Strong knowledge of DSPs, DMPs, third-party data, cross-screen video, and data analytics.
• Experience leveraging audience data for investment decisions.
• Experience using 3P and 1P data to impact goals.
• Strong experience managing teams.
• Excellent written and verbal communication skills.
• Fluency in 3P syndicated industry research tools (eMarketer, comScore, Statista, Mintel, GWI).
• Proficiency in MS Office, notably Excel and PowerPoint.
• Proven storytelling in data presentations.

Responsibilities

• Integrate audience data into media planning and execution.
• Collaborate with Strategy, Investment, Analytics, and Ad Tech teams.
• Lead Audience team to embed insights into planning.
• Develop strategies and insights aligned with client objectives.
• Ensure strong technical foundation and analytics within the team.
• Drive client outcomes with data and technology.
• Maintain knowledge of Adtech/Martech trends and privacy rules.
• Lead data sharing with partners and compile performance reports.
• Build and maintain client/vendor relationships.

Skills

Digital media strategy

Team leadership

Data analytics

3P data

1P data

Cross-functional collaboration

Communication skills

Storytelling with data

Excel & PowerPoint

Attention to detail

Tools

DSPs

DMPs

Microsoft Office

Job description

Publicis Groupe's CoLab seeks a Vice President, Audiences to lead data-driven media strategies across digital, video, social, mobile, and offline channels. You will guide teams, integrate audience data tools such as CDPs and 1P/3P data, and build client relationships to drive measurable outcomes.

You will mentor cross-functional colleagues, stay ahead of privacy rules, and translate client goals into actionable insights and performance reports for executives and stakeholders.