VP, Audience Data & Media Strategy

Publicis Collective; Birmingham (MI); On-site; USD 168,150 - 230,100; Full time

Benefits offered by this job

Medical coverage

401K

Flexible time off

Job summary

Publicis Collective in Birmingham, MI is seeking a Vice President, Audiences to lead the integration of audience data into media strategies. In this pivotal role, you will oversee the Audience team to ensure effective utilization of data for client outcomes.

The ideal candidate has over 10 years of digital media experience with a strong background in analytics and marketing technology. Fluency in industry research tools is required, and strong leadership skills are essential for this position.

The role offers a competitive salary and inclusive benefit programs to support diverse needs.

Qualifications

• 10+ years of experience in digital media, including consulting.
• Strong knowledge of digital platforms and tools.
• Excellent written and verbal communication skills.

Responsibilities

• Integrate audience data into media strategies for clients.
• Lead Audience team members to ensure audience insights are used effectively.
• Build relationships with clients and vendors for data solutions.

Skills

Digital media experience

Knowledge of digital platforms and tools

Leadership and team management

Communication skills

Fluency in 3P syndicated research tools

Education

10+ years in digital media

Experience in analytics and marketing technology

Tools

Microsoft Office Suite

DSPs and DMPs

Job description

Publicis Collective in Birmingham, MI is seeking a Vice President, Audiences to lead the integration of audience data into media strategies. In this pivotal role, you will oversee the Audience team to ensure effective utilization of data for client outcomes.

The ideal candidate has over 10 years of digital media experience with a strong background in analytics and marketing technology. Fluency in industry research tools is required, and strong leadership skills are essential for this position.

The role offers a competitive salary and inclusive benefit programs to support diverse needs.