VP, Audiences & Data-Driven Media Strategy

UNAVAILABLE; Birmingham (MI); On-site; USD 168,150 - 230,100; Full time

Benefits offered by this job

Medical coverage

Dental and vision benefits

401K plan

Tuition reimbursement

Flexible time off

Job summary

Publicis Collective seeks a Vice President, Audiences in Birmingham, MI to leverage audience data for media strategies. This crucial role will engage with internal teams to formulate actionable strategies that drive client outcomes.

The ideal candidate will bring over 10 years of digital media experience and lead efforts across various channels. Publicis offers a comprehensive benefits package and is committed to fostering inclusive workplaces.

Qualifications

• 10+ years of experience in digital media, including consulting and analytics.
• Strong knowledge of digital platforms and tools.
• Experience leveraging audience data for strategic decisions.

Responsibilities

• Integrate audience data into media planning for clients.
• Collaborate with internal teams to create data-driven strategies.
• Guide teams in using data tools for media planning.

Skills

Digital media consulting

Advanced analytics

Marketing technology

Audience data management

Team leadership

Excellent communication

Tools

Microsoft Office Suite

eMarketer

comScore

Statista

Mintel

Job description

Publicis Collective seeks a Vice President, Audiences in Birmingham, MI to leverage audience data for media strategies. This crucial role will engage with internal teams to formulate actionable strategies that drive client outcomes.

The ideal candidate will bring over 10 years of digital media experience and lead efforts across various channels. Publicis offers a comprehensive benefits package and is committed to fostering inclusive workplaces.