VP, Audience Growth & Strategic Marketing

Wounded Warrior Project; Pittsburgh (Allegheny County); Hybrid; USD 180,000 - 240,000; Full time

Benefits offered by this job

Flexible hybrid schedule (in-office 3/

Full medical, dental and vision for自

Competitive pay and performance Incent

Collaborative team environment

Job summary

Wounded Warrior Project (WWP) is seeking a Vice President of Marketing Strategy & Audience Growth to lead enterprise audience growth, research, and strategic marketing efforts. You will translate insights into actionable plans, guide brand positioning, and align campaigns with organizational priorities while working with senior leaders across the organization.

This role drives awareness, engagement, and fundraising impact through data-informed decisions, audience segmentation, and

Qualifications

• Deep expertise in audience strategy, growth marketing, brand strategy, and integrated campaign planning.
• Advanced understanding of segmentation, personas, customer journeys, and analytics.
• Ability to translate data into actionable strategic recommendations.

Responsibilities

• Lead audience growth, awareness, acquisition, engagement, retention, and advocacy initiatives.
• Develop audience research, brand studies, and performance analytics; translate insights into strategy.
• Create segmentation frameworks, personas, and journey maps; inform planning and execution.
• Set strategic direction for campaigns, fundraising marketing, and program marketing.

Skills

Audience strategy

Growth marketing

Brand strategy

Integrated marketing

Executive communication

Education

Bachelor's degree in marketing/communications/business

Master's degree (preferred)

Job description

Wounded Warrior Project (WWP) is seeking a Vice President of Marketing Strategy & Audience Growth to lead enterprise audience growth, research, and strategic marketing efforts. You will translate insights into actionable plans, guide brand positioning, and align campaigns with organizational priorities while working with senior leaders across the organization.

This role drives awareness, engagement, and fundraising impact through data-informed decisions, audience segmentation, and