VP, Audience Growth & Strategic Marketing

Wounded Warrior Project; Dallas (TX); Hybrid; USD 150,000 - 230,000; Full time

Benefits offered by this job

Flexible hybrid schedule

Medical, dental, and vision coverage

Competitive pay & incentives

Mission-focused team environment

Job summary

Wounded Warrior Project (WWP) is seeking a Vice President of Marketing Strategy & Audience Growth to lead enterprise-wide audience growth, brand studies, and performance analytics. You will translate research into strategies that increase awareness, acquisition, engagement, and advocacy across warriors, donors, supporters, and other key stakeholders.

As a member of the Marketing & Communications leadership team, you will set the strategic direction for brand positioning, major campaigns, and

Qualifications

• Ten years of progressively responsible experience in marketing strategy, audience growth, brand strategy, integrated marketing, communications, or related functions.
• Eight years of senior leadership experience building, leading, and developing high‑performing teams in complex organizations.
• Bachelor's degree in marketing, communications, business administration, or related field.
• Master's degree in marketing, communications, business administration, or related field.

Responsibilities

• Lead enterprise-wide audience growth strategies to increase awareness, acquisition, engagement, retention, and advocacy.
• Serve as the organization's subject matter expert on audience behavior and market trends.
• Lead the development and application of audience research, market intelligence, and analytics to improve campaigns and brand performance.
• Establish audience segmentation frameworks, personas, and journey maps that inform strategy.
• Lead integrated marketing strategy and annual planning processes aligned with priorities.
• Provide strategic direction for major campaigns, fundraising initiatives, and program marketing.
• Partner with organizational leaders to coordinate strategies across audiences and channels.
• Guide long-term brand positioning strategies to strengthen awareness and trust.

Skills

Audience strategy

Growth marketing

Brand strategy

Integrated planning

Executive presence

Team leadership

Data-driven decisions

Nonprofit experience

Education

Bachelor's degree

Master's degree

Job description

Wounded Warrior Project (WWP) is seeking a Vice President of Marketing Strategy & Audience Growth to lead enterprise-wide audience growth, brand studies, and performance analytics. You will translate research into strategies that increase awareness, acquisition, engagement, and advocacy across warriors, donors, supporters, and other key stakeholders.

As a member of the Marketing & Communications leadership team, you will set the strategic direction for brand positioning, major campaigns, and