VP, Audience Growth & Brand Strategy

Wounded Warrior Project; Kansas City (KS); Hybrid; USD 150,000 - 210,000; Full time

Benefits offered by this job

Flexible hybrid work schedule (three+2

Full medical, dental, vision coverage

Competitive pay and incentives

Collaborative team environment

Job summary

Wounded Warrior Project is seeking a Vice President of Marketing Strategy & Audience Growth to lead audience growth, brand strategy, and enterprise marketing planning. You will oversee audience research, market intelligence, and performance analytics to drive awareness, engagement, and fundraising across warrior and donor communities.

The role requires a decade in marketing strategy with eight years in senior leadership, in a flexible hybrid work setting.

Qualifications

• Ten years of progressively responsible experience in marketing strategy, audience growth, brand strategy, or related functions.
• Eight years of senior leadership experience building high‑performing teams in complex organizations.
• Experience managing enterprise-scale marketing and brand initiatives in a nonprofit context is preferred.

Responsibilities

• Lead enterprise-wide audience growth strategies to increase awareness, acquisition, engagement, retention and advocacy.
• Serve as SME on audience behavior, market trends, opportunities and risks affecting growth.
• Oversee audience research, market intelligence, and analytics to inform strategic recommendations.
• Establish segmentation frameworks, personas, and journey maps to guide marketing planning.
• Direct annual marketing planning and major campaigns, aligning with organizational priorities.
• Provide strategic direction for campaigns, fundraising and program marketing initiatives.
• Collaborate with leaders to coordinate marketing across channels and stakeholder groups.
• Guide brand positioning strategies to strengthen awareness and trust among audiences.
• Lead a high-performing team responsible for audience strategy, research, and growth.
• Present strategic insights to executive leadership and key stakeholders.

Skills

Audience strategy

Growth marketing

Brand strategy

Campaign planning

Executive presence

Data analysis

Leadership

Communication

Education

Bachelor's degree in marketing, communications, business administration, or related field

Master's degree in marketing, communications, business administration, or related field

Job description

Wounded Warrior Project is seeking a Vice President of Marketing Strategy & Audience Growth to lead audience growth, brand strategy, and enterprise marketing planning. You will oversee audience research, market intelligence, and performance analytics to drive awareness, engagement, and fundraising across warrior and donor communities.

The role requires a decade in marketing strategy with eight years in senior leadership, in a flexible hybrid work setting.