VP, Audience Growth & Marketing Strategy

Wounded Warrior Project; Fayetteville (NC); Hybrid; USD 150,000 - 240,000; Full time

Benefits offered by this job

Hybrid schedule

Medical coverage

Competitive pay

Team environment

Job summary

Wounded Warrior Project seeks a Vice President of Marketing Strategy & Audience Growth to lead enterprise-wide audience growth, brand positioning, and integrated marketing planning. You will guide audience insights, market intelligence, and cross-functional alignment to advance priorities and long-term growth.

As a member of the Marketing & Communications leadership team, you will build and mentor a high-performing team, shape major campaigns and fundraising initiatives, and partner with

Qualifications

• Ten years of progressively responsible experience in marketing strategy or related functions.
• Eight years of senior leadership experience building and developing teams in complex organizations.

Responsibilities

• Lead enterprise-wide audience growth strategies to increase awareness, acquisition, engagement, retention, and advocacy.
• Serve as SME on audience behavior, motivations, and market trends.
• Develop audience research, market intelligence, brand studies, and analytics to inform strategic recommendations.
• Establish audience segmentation frameworks, personas, and journey maps.
• Lead marketing strategy and annual planning aligned with organizational priorities.
• Provide strategic direction for campaigns, fundraising, and program marketing.
• Collaborate with organizational leaders to coordinate marketing across audiences and channels.

Skills

Audience strategy

Growth marketing

Brand strategy

Campaign planning

Executive communication

Leadership

Stakeholder management

Data-driven decision making

Education

Bachelor's degree

Master's degree

Job description

Wounded Warrior Project seeks a Vice President of Marketing Strategy & Audience Growth to lead enterprise-wide audience growth, brand positioning, and integrated marketing planning. You will guide audience insights, market intelligence, and cross-functional alignment to advance priorities and long-term growth.

As a member of the Marketing & Communications leadership team, you will build and mentor a high-performing team, shape major campaigns and fundraising initiatives, and partner with