VP, Audience Growth & Marketing Strategy

Wounded Warrior Project; Jacksonville (FL); Hybrid; USD 150,000 - 210,000; Full time

Benefits offered by this job

Flexible hybrid work schedule

Full medical, dental, vision coverage

Competitive pay and incentives

Mission-focused, collaborative team

Job summary

Wounded Warrior Project is seeking a Vice President of Marketing Strategy & Audience Growth to lead audience-centered marketing efforts that raise awareness, acquisition, engagement and advocacy across warriors, donors, and supporters. You will translate research into strategic recommendations and guide brand positioning with senior leadership.

As a member of the Marketing & Communications leadership team, you will set the strategic direction for campaigns, fundraising marketing, and

Qualifications

• Ten years of progressively responsible experience in marketing strategy, audience growth, brand strategy, integrated marketing, communications, or related functions.
• Eight years of senior leadership experience building, leading, and developing high-performing teams in complex organizations.

Responsibilities

• Lead enterprise-wide audience growth strategies that increase awareness, acquisition, engagement, retention, and advocacy across targets and donors.
• Serve as SME on audience behavior, motivations, and market trends to inform growth opportunities.
• Oversee audience research, market intelligence, brand studies, and analytics to drive strategic recommendations.
• Establish audience segmentation frameworks, personas, and journey maps for strategy and execution.
• Guide annual planning processes aligning audience needs with priorities and goals.
• Provide strategic direction for major campaigns, fundraising initiatives, and program marketing.
• Partner with leaders to coordinate marketing strategies across audiences and channels.

Skills

Audience strategy

Growth marketing

Brand strategy

Campaign planning

Executive presence

Stakeholder engagement

Education

Bachelor’s degree in marketing, communications, business administration, or related field

Master’s degree in marketing, communications, business administration, or related field

Job description

Wounded Warrior Project is seeking a Vice President of Marketing Strategy & Audience Growth to lead audience-centered marketing efforts that raise awareness, acquisition, engagement and advocacy across warriors, donors, and supporters. You will translate research into strategic recommendations and guide brand positioning with senior leadership.

As a member of the Marketing & Communications leadership team, you will set the strategic direction for campaigns, fundraising marketing, and