VP, Audience Growth & Strategic Marketing

Wounded Warrior Project; Tampa (FL); Hybrid; USD 180,000 - 240,000; Full time

Job summary

Wounded Warrior Project seeks a visionary Vice President of Marketing Strategy & Audience Growth to drive audience-centered strategies that boost awareness, engagement, and advocacy for veterans, donors, and supporters. You will lead audience insights, research, and integrated planning while guiding a senior marketing team.

You will partner with organizational leaders to ensure brand relevance, strategic alignment, and measurable growth across campaigns and programs in a mission-driven

Qualifications

• Ten years of progressively responsible experience in marketing strategy, audience growth, brand strategy, or related functions.
• Eight years of senior leadership experience building and developing high-performing teams.
• Experience in nonprofit, veteran services, or mission-driven organizations preferred.

Responsibilities

• Lead enterprise-wide audience growth strategies to increase awareness, acquisition, engagement, retention, and advocacy.
• Serve as SME on audience behavior, motivations, and market trends.
• Provide strategic direction for campaigns, fundraising, and program marketing.

Skills

Audience strategy

Growth marketing

Brand strategy

Campaign planning

Executive presence

Leadership

Data-informed decisions

Strategic thinking

Communication

Education

Bachelor's degree in marketing/related field

Master's degree (preferred)

Job description

Wounded Warrior Project seeks a visionary Vice President of Marketing Strategy & Audience Growth to drive audience-centered strategies that boost awareness, engagement, and advocacy for veterans, donors, and supporters. You will lead audience insights, research, and integrated planning while guiding a senior marketing team.

You will partner with organizational leaders to ensure brand relevance, strategic alignment, and measurable growth across campaigns and programs in a mission-driven