VP of Growth Marketing & Audience Strategy

Wounded Warrior Project; Cincinnati (OH); On-site; USD 180,000 - 280,000; Full time

Benefits offered by this job

Flexible hybrid schedule

Medical/dental/vision coverage for you

Competitive pay and incentives

Mission-focused culture

Job summary

Wounded Warrior Project is seeking a visionary Vice President of Marketing Strategy & Audience Growth to lead audience-centered marketing across warriors, donors, and supporters. You will translate insights into actionable plans that drive growth, awareness, and engagement while shaping enterprise brand strategy.

As a member of the Marketing Leadership team, you will oversee research, planning, performance analytics, and cross-channel campaigns, guiding a high-performing team and collaborating

Qualifications

• Ten years of progressively responsible experience in marketing strategy, audience growth, brand strategy, or related functions.
• Eight years of senior leadership experience building and developing high-performing teams.

Responsibilities

• Lead enterprise-wide audience growth strategies to increase awareness, acquisition, engagement, retention, and advocacy.
• Serve as subject matter expert on audience behavior, motivations, and market trends.
• Develop and apply audience research, market intelligence, brand studies, and performance analytics.
• Establish audience segmentation frameworks, personas, and audience journey maps.
• Lead integrated marketing strategy and annual planning processes.
• Provide strategic direction for major campaigns, fundraising initiatives, and program marketing.
• Partner with organizational leaders to coordinate marketing strategies across audiences and channels.
• Guide long-term brand positioning strategies and messaging to strengthen awareness and trust.
• Lead and develop a high-performing team responsible for audience strategy, research, planning, and growth initiatives.
• Present strategic recommendations and market insights to executive leadership.

Skills

Audience strategy

Growth marketing

Brand strategy

Campaign planning

Executive influence

Leadership

Education

Bachelor's degree

Master's degree (preferred)

Job description

Wounded Warrior Project is seeking a visionary Vice President of Marketing Strategy & Audience Growth to lead audience-centered marketing across warriors, donors, and supporters. You will translate insights into actionable plans that drive growth, awareness, and engagement while shaping enterprise brand strategy.

As a member of the Marketing Leadership team, you will oversee research, planning, performance analytics, and cross-channel campaigns, guiding a high-performing team and collaborating