VP, Hybrid Marketing Strategy & Audience Growth

Wounded Warrior Project; Richmond (VA); Hybrid; USD 180.000 - 240.000; Vollzeit

Benefits dieser Stelle

Flexible hybrid schedule

Medical, dental, vision coverage for 你

Competitive pay and incentives

Collaborative team environment

Zusammenfassung

Wounded Warrior Project (WWP) seeks a visionary Vice President of Marketing Strategy & Audience Growth to lead audience growth, brand strategy, and campaign planning. You will oversee audience insights, market intelligence, and integrated planning to advance organizational priorities and long-term growth.

You will partner with senior leaders to align marketing efforts with mission-driven goals, supervise a high-performing team, and translate research into strategic recommendations that drive

Qualifikationen

• Ten years of progressively responsible experience in marketing strategy, audience growth, brand strategy, integrated marketing, communications, or related functions.
• Eight years of senior leadership experience building, leading, and developing high-performing teams in complex organizations.
• Bachelor's degree required; Master's degree preferred.

Aufgaben

• Lead enterprise-wide audience growth strategies that increase awareness, acquisition, engagement, retention, and advocacy.
• Serve as the organization''s subject matter expert on audience behavior, motivations, and market trends.
• Lead development and application of audience research, market intelligence, brand studies, and performance analytics.

Kenntnisse

Audience strategy

Growth marketing

Brand strategy

Integrated campaign planning

Audience segmentation

Persona development

Customer journeys

Market research

Analytics

Executive presence

Leadership

Strategic judgment

Communication & presentation

Ausbildung

Bachelor's degree in marketing/communications/business administration

Master's degree (preferred)

Jobbeschreibung

Wounded Warrior Project (WWP) seeks a visionary Vice President of Marketing Strategy & Audience Growth to lead audience growth, brand strategy, and campaign planning. You will oversee audience insights, market intelligence, and integrated planning to advance organizational priorities and long-term growth.

You will partner with senior leaders to align marketing efforts with mission-driven goals, supervise a high-performing team, and translate research into strategic recommendations that drive