VP, Audience Growth & Brand Strategy

Wounded Warrior Project; Minneapolis (MN); Hybrid; USD 150,000 - 200,000; Full time

Benefits offered by this job

Flexible hybrid work schedule

Comprehensive medical/dental/vision

Competitive pay & incentives

Mission‑focused collaborative culture

Job summary

Wounded Warrior Project seeks a visionary VP of Marketing Strategy & Audience Growth to lead enterprise audience growth, brand strategy, and integrated marketing programs. You will drive audience insights, planning, and analytics, partnering with senior leaders to align campaigns with mission priorities.

As a member of the Marketing & Communications leadership team, you will guide a high‑performing group, translate insights into actionable strategies, and advance long‑term growth while upholding

Qualifications

• 10+ years in marketing strategy, audience growth, or related roles.
• 8+ years in senior leadership building high‑performing teams.
• Experience in nonprofit, mission‑driven organizations is preferred.

Responsibilities

• Lead enterprise audience growth strategies across awareness, acquisition, engagement and advocacy.
• Translate audience research and market intelligence into strategic recommendations.
• Develop segmentation frameworks, personas, and journey maps for strategy.
• Guide annual planning and marketing priorities with senior leadership.
• Oversee major campaigns, fundraising marketing, and program marketing.
• Partner with executives to align strategies across channels and stakeholders.
• Mentor a high‑performing team and drive data‑informed decision‑making.
• Present insights and recommendations to the executive team.

Skills

Audience strategy

Growth marketing

Brand strategy

Integrated campaign planning

Executive presence

Leadership

Analytics & insights

Communication & storytelling

Education

Bachelor's degree in marketing/communication/business

Master's degree preferred

Job description

Wounded Warrior Project seeks a visionary VP of Marketing Strategy & Audience Growth to lead enterprise audience growth, brand strategy, and integrated marketing programs. You will drive audience insights, planning, and analytics, partnering with senior leaders to align campaigns with mission priorities.

As a member of the Marketing & Communications leadership team, you will guide a high‑performing group, translate insights into actionable strategies, and advance long‑term growth while upholding