VP, Growth Marketing & Audience Strategy

Wounded Warrior Project; Atlanta (GA); Hybrid; USD 150,000 - 210,000; Full time

Benefits offered by this job

Hybrid work schedule (3 in-office days

Medical, dental, vision for you and 가족

Job summary

Wounded Warrior Project is seeking a Vice President of Marketing Strategy & Audience Growth to lead enterprise audience growth and strategic marketing initiatives. You will oversee audience research, segmentation, and planning, aligning campaigns with fundraising and program goals.

This role reports to senior leadership and requires a strong track record in growth marketing within mission-driven organizations.

Qualifications

• Deep expertise in audience strategy, growth marketing, brand strategy, and integrated campaign planning.
• Advanced understanding of audience segmentation, personas, and customer journeys.
• Ability to translate data into actionable recommendations.
• Strong executive presence and ability to influence senior leaders.

Responsibilities

• Lead enterprise-wide audience growth strategies to increase awareness, acquisition, and engagement.
• Oversee audience insights, market intelligence, and analytics to inform strategic recommendations.
• Develop audience segmentation frameworks, personas, and journey maps.
• Guide marketing strategy and annual planning with cross-functional teams.
• Present strategic recommendations and market insights to executives.

Skills

Audience strategy

Growth marketing

Brand strategy

Integrated campaign planning

Executive presence

Education

Bachelor's degree in marketing/communications/business

Master's degree (preferred)

Job description

Wounded Warrior Project is seeking a Vice President of Marketing Strategy & Audience Growth to lead enterprise audience growth and strategic marketing initiatives. You will oversee audience research, segmentation, and planning, aligning campaigns with fundraising and program goals.

This role reports to senior leadership and requires a strong track record in growth marketing within mission-driven organizations.