VP, Acquisition Strategy & Channel Optimization

J.P. Morgan; New York (NY); On-site; USD 180,000 - 260,000; Full time

Job summary

Chase is seeking a Vice President Acquisition Strategy within the Card Acquisition and Growth team to lead an integrated strategy for growing new accounts by optimizing offers, channel investment, and the end-to-end application experience.

You will partner with an external co-brand partner and internal teams to align plans with goals, governance, and risk boundaries, translating insights into actions that improve conversion and profitability.

Qualifications

• Seven or more years of experience in credit card acquisition or related fields.
• Strong knowledge of acquisition offer strategy and campaign performance management.
• Experience managing channels and optimizing digital application journeys.
• Ability to translate data into clear recommendations.
• Ability to influence stakeholders in a matrixed environment.
• Experience with governance, approvals, and risk considerations.
• Strong communication and cross-functional collaboration skills.

Responsibilities

• Lead new account acquisition strategy, including investment planning, channel prioritization, and performance optimization
• Partner day to day with the external co-brand partner on acquisition strategy, marketing execution, and launch readiness
• Own offer strategy and investment planning, ensuring alignment to approved commitments and governance requirements
• Set and evolve acquisition channel strategy, including expansion opportunities and performance targets
• Improve the digital application flow and card selection experience to reduce friction and increase conversion
• Drive requirements for new launches, coordinating business, marketing, channel, analytics, risk, compliance, and operations needs
• Provide data-driven input to underwriting, lending, and pricing discussions to support responsible growth
• Monitor campaign, channel, funnel, and model performance; identify drivers, risks, and recommended course corrections
• Support testing, validation, post-launch reviews, and issue remediation plans
• Maintain operating discipline through documentation, approvals, tracking, and executive updates
• Partner across marketing, product, analytics, finance, risk, legal, compliance, operations, and technology to execute plans

Skills

Acquisition strategy

Channel management

Data analytics

Stakeholder influence

Governance & risk

Cross-functional collab

Performance optimization

Job description

Chase is seeking a Vice President Acquisition Strategy within the Card Acquisition and Growth team to lead an integrated strategy for growing new accounts by optimizing offers, channel investment, and the end-to-end application experience.

You will partner with an external co-brand partner and internal teams to align plans with goals, governance, and risk boundaries, translating insights into actions that improve conversion and profitability.