VP, Card Marketing Strategy & Growth

Financialnarrative; New York (NY); On-site; USD 250,000 - 420,000; Full time

Job summary

Chase is seeking a Vice President to lead card lending marketing, shaping customer-centric strategies across the lending lifecycle for consumer and small business portfolios. You will drive integrated campaigns, personalize journeys, and optimize performance while guiding a 5-person team.

The role requires senior-level strategic thinking, data-driven decision making, and strong collaboration with product, analytics, finance, risk, and technology teams.

Qualifications

• 7+ years in marketing strategy, lifecycle marketing, or customer engagement.
• Experience building and executing multi-channel campaigns.
• Strong analytical skills to translate insights into action.
• Proven ability to lead cross-functional initiatives and influence senior stakeholders.
• Experience managing multiple workstreams in a fast-paced environment.
• Excellent communication and storytelling skills for senior audiences.
• Track record of delivering measurable marketing results.
• Prior people management experience.

Responsibilities

• Own end-to-end portfolio marketing strategy for card lending offers, including balance transfer, credit line management and pricing.
• Develop and execute integrated, multi-channel marketing strategies across owned channels, including email, direct mail, digital (web and in-app experiences) to drive engagement and lending growth.
• Lead the shift toward personalized, trigger-based, orchestrated customer journeys, leveraging propensity, behavioral, transactional, and lifecycle data to meet customers with relevant, timely messaging.
• Define segmentation, targeting, and creative/messaging strategies to optimize customer engagement, utilization, and retention across lending lifecycle.
• Partner cross-functionally across lines of business and centers of excellence to align on strategy, prioritize initiatives, and deliver campaigns at scale.
• Serve as a subject matter expert in card lending marketing, identifying opportunities to enhance the customer experience and drive incremental business impact.
• Own marketing performance, measurement, and optimization, including defining KPIs, analyzing results, developing test-and-learn agendas, and optimizing investment allocation.
• Drive customer-centric innovation, including journey mapping, test design, and development of dynamic, modular marketing capabilities.
• Present strategic recommendations, performance insights, and roadmaps to senior leadership, influencing decision-making and long-term strategy.
• Manage and develop a team of 5 marketing professionals, fostering a high-performance culture and supporting talent growth.

Skills

Marketing strategy

Lifecycle marketing

Cross-functional leadership

Data-driven decision making

Stakeholder management

People management

Communication & storytelling

Multi-channel marketing

Education

Bachelor's degree in Marketing or related field

Job description

Chase is seeking a Vice President to lead card lending marketing, shaping customer-centric strategies across the lending lifecycle for consumer and small business portfolios. You will drive integrated campaigns, personalize journeys, and optimize performance while guiding a 5-person team.

The role requires senior-level strategic thinking, data-driven decision making, and strong collaboration with product, analytics, finance, risk, and technology teams.