Vice President — Card Acquisition Strategy, Offers & Channel Optimization

JPMorgan Chase & Co.; Wilmington (DE); On-site; USD 180,000 - 250,000; Full time

Job summary

JPMorgan Chase & Co. in the United States seeks a Vice President of Acquisition Strategy to lead integrated growth across offers, channels, and the end-to-end application journey.

You will translate performance insights into actions that improve conversion, portfolio quality, and profitability. You will partner with internal teams and a co-brand partner to align plans with governance and risk requirements while driving responsible growth across the card experience.

Qualifications

• 7+ years of experience in credit card acquisition, financial services marketing, growth strategy, digital product, or related field.
• Strong knowledge of acquisition offer strategy, marketing investment planning, and campaign performance management.
• Experience managing acquisition channels and improving digital application journeys and funnel performance.
• Ability to use data to evaluate performance across offer, channel, segment, model treatment, cost, conversion, and portfolio quality.
• Ability to balance growth, customer experience, profitability, partner commitments, governance requirements, and risk boundaries.
• Strong communication skills with the ability to translate complex analysis into clear recommendations.
• Proven ability to influence and align stakeholders in a matrixed environment without direct authority.
• Experience working in a controlled environment with strong documentation, approvals, and governance routines.
• Ability to plan and execute launch readiness, testing, validation, and post-launch performance reviews.
• Strong execution skills, including managing timelines, dependencies, and cross-functional delivery.
• High ownership mindset with the ability to operate with ambiguity while staying outcome-focused.

Responsibilities

• Lead new account acquisition strategy, including investment planning, channel prioritization, and performance optimization.
• Partner with an external co-brand partner on acquisition strategy, marketing execution, and launch readiness.
• Own offer strategy and investment planning, ensuring alignment to approved commitments and governance requirements.
• Set and evolve acquisition channel strategy, including expansion opportunities and performance targets.
• Improve the digital application flow and card selection experience to reduce friction and increase conversion.
• Drive requirements for new launches, coordinating across business, marketing, channel, analytics, risk, compliance, and operations.
• Provide data-driven input to underwriting, lending, and pricing discussions to support responsible growth.
• Monitor campaign, channel, funnel, and model performance; identify drivers, risks, and recommended course corrections.
• Support testing, validation, post-launch reviews, and issue remediation plans.
• Maintain operating discipline through documentation, approvals, tracking, and executive updates.
• Partner across marketing, product, analytics, finance, risk, legal, compliance, operations, and technology to execute plans.

Skills

Acquisition strategy

Channel optimization

Data-driven decisioning

Stakeholder management

Governance & compliance

Risk assessment

Cross-functional leadership

Testing & optimization

Job description

Lead acquisition offers, channels, and investment planning to grow new accounts and improve application performance. Help shape how customers discover, apply for, and choose a card experience at scale. You will turn data into decisions that drive responsible growth across offers, channels, and the application journey.

As a Vice President, Acquisition Strategy in the Card Acquisition and Growth team, you will lead an integrated strategy to grow new accounts by optimizing offers, channel investment, and the end-to-end application experience. You will partner closely with an external co-brand partner and internal teams to align plans to business goals, governance requirements, and risk boundaries. Your work will translate performance insights into clear actions that improve conversion, portfolio quality, and sustainable profitability.

Job responsibilities

• Lead new account acquisition strategy, including investment planning, channel prioritization, and performance optimization
• Partner with an external co-brand partner on acquisition strategy, marketing execution, and launch readiness
• Own offer strategy and investment planning, ensuring alignment to approved commitments and governance requirements
• Set and evolve acquisition channel strategy, including expansion opportunities and performance targets
• Improve the digital application flow and card selection experience to reduce friction and increase conversion
• Drive requirements for new launches, coordinating across business, marketing, channel, analytics, risk, compliance, and operations
• Provide data-driven input to underwriting, lending, and pricing discussions to support responsible growth
• Monitor campaign, channel, funnel, and model performance; identify drivers, risks, and recommended course corrections
• Support testing, validation, post-launch reviews, and issue remediation plans
• Maintain operating discipline through documentation, approvals, tracking, and executive updates
• Partner across marketing, product, analytics, finance, risk, legal, compliance, operations, and technology to execute plans

Required qualifications, capabilities, and skills

• 7 years of experience in credit card acquisition, financial services marketing, growth strategy, digital product, or a related field
• Strong knowledge of acquisition offer strategy, marketing investment planning, and campaign performance management
• Experience managing acquisition channels and improving digital application journeys and funnel performance
• Demonstrated ability to use data to evaluate performance across offer, channel, segment, model treatment, cost, conversion, and portfolio quality
• Ability to balance growth, customer experience, profitability, partner commitments, governance requirements, and risk boundaries
• Strong communication skills with the ability to translate complex analysis into clear recommendations
• Proven ability to influence and align stakeholders in a matrixed environment without direct authority
• Experience working in a controlled environment with strong documentation, approvals, and governance routines
• Ability to plan and execute launch readiness, testing, validation, and post-launch performance reviews
• Strong execution skills, including managing timelines, dependencies, and cross-functional delivery
• High ownership mindset with the ability to operate with ambiguity while staying outcome-focused

Preferred qualifications, capabilities, and skills

• Familiarity with underwriting, lending, pricing, credit decisioning, or model strategy
• Experience partnering with a co-brand or retail partner on acquisition and marketing execution
• Experience improving application experience through experimentation, testing, and iterative optimization
• Ability to build investment cases and connect marketing spend to business outcomes and portfolio quality
• Experience leading performance diagnostics and translating insights into operating plans
• Experience presenting to senior leaders with concise narratives and clear trade-offs
• Background coordinating with risk, compliance, and legal partners on marketing and customer journeys

Applicants must be authorized to work for any employer in the US. We are not able to provide immigration sponsorship or take over sponsorship of an employment visa at this time. Final job grade level and corporate title will be determined at time of offer and may differ from this posting.