Vice President, Owned Channels Digital Credit Card Marketing Strategy

Aumni; Wilmington (DE); On-site; USD 180,000 - 290,000; Full time

Job summary

Chase is seeking a Vice President to lead the strategy, execution, and optimization of Owned Channels for the card portfolio. You will drive acquisition performance, manage ambitious targets, and push continuous testing and optimization to engage customers and grow account growth.

You will collaborate with Marketing, Product, Technology, Data & Analytics, and Operations to identify opportunities and inform prioritization decisions, while mentoring a growing team in a dynamic, matrixed

Qualifications

• 6+ years of relevant digital marketing experience, preferably with acquisitions.
• Strong business and marketing acumen with ability to identify opportunities, deliver results, and adapt plans.
• Demonstrates strong data-driven decision-making skills and creative problem-solving.
• Thrives in a fast-paced, results-driven environment.
• Strong executive communication and cross-functional leadership.
• Experience in budgeting, prioritizing initiatives, and mentoring talent.

Responsibilities

• Lead the acquisition marketing strategy for Chase Owned Channels.
• Collaborate with Marketing, Product, Technology, Data & Analytics, and Operations to maximize card acquisitions.
• Partner with Data & Analytics to drive marketing decisions and optimize digital performance.
• Lead site optimization and testing roadmap to improve funnel conversion rates.
• Present performance updates and future-state strategies to senior leadership.
• Lead and mentor a growing team of direct reports and associates.

Skills

Digital marketing

Acquisitions

Data analytics

Leadership

Job description

Overview

Position Overview: Join our dynamic team where you will help shape and lead the overall strategy, execution, and ongoing optimization of Chase’s Owned Channels, which is responsible for driving significant digital account acquisition and revenue growth. This role offers the opportunity to help build the future of digital marketing for our credit card portfolio, optimize customer journeys, and influence firm-wide strategic priorities.

As a Vice President on our Card Marketing team, you will be responsible for delivering strong acquisition performance and managing ambitious annual targets, while continuously identifying and implementing innovative testing and optimization initiatives to enhance customer engagement and drive incremental account growth.

Responsibilities

• Lead and manage the acquisition marketing strategy for Chase Owned Channels
• Collaborate with cross-functional teams across Marketing, Product, Technology, Data & Analytics and Operations to identify opportunities to maximize and grow card acquisitions
• Partner closely with Data & Analytics to drive marketing decisions and optimize digital performance
• Lead site optimization and testing strategy roadmap to improve funnel conversion rates
• Present performance updates and future-state strategies to senior leadership to influence prioritization decisions
• Lead and mentor a growing team of direct reports and associates

Qualifications

• 6+ years of relevant digital marketing experience, preferably with expertise in acquisitions
• Strong business and marketing acumen with an ability to identify business opportunities, deliver results, and adjust plans as appropriate
• Demonstrates strong data-driven decision-making skills, while also being a creative problem-solver
• Ability to thrive in a fast-paced, results-driven, highly dynamic environment
• Strong executive communication and cross-functional leadership skills
• Demonstrated ability to manage budgets, prioritize initiatives, and mentor talent

Additional capabilities and skills

• Be a highly motivated self-starter
• Experience working with external agencies
• Ability to stay calm under pressure
• Skilled and comfortable at working in a highly matrixed organization

Additional information

Applicants must be authorized to work for any employer in the US. We are not able to provide immigration sponsorship or take over sponsorship of an employment visa at this time. Final job grade level and corporate title will be determined at time of offer and may differ from this posting.

Chase is a leading financial services firm that serves customers with a broad range of financial products and solutions. We are an equal opportunity employer and value diversity and inclusion. We do not discriminate on any protected characteristic and provide reasonable accommodations for applicants and employees as needed. This description does not imply a legally binding contract.