VP, Acquisition Strategy & Channel Optimization

Next Frontier Capital; Wilmington (DE); On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

Competitive compensation

Total rewards package

Health benefits

Job summary

Chase in the United States seeks a Vice President, Acquisition Strategy within the Card Acquisition and Growth team. You will lead an integrated plan to grow new accounts by optimizing offers, channel investment, and the end-to-end application experience, partnering with a co-brand partner and internal teams to align with governance and risk boundaries.

You will translate performance insights into actionable steps that improve conversion, portfolio quality, and sustainable profitability,

Qualifications

• Seven or more years of experience in credit card acquisition, financial services marketing, growth strategy, digital product, or related fields
• Strong knowledge of acquisition offer strategy, marketing investment planning, and campaign performance management
• Experience managing acquisition channels and improving digital application journeys and funnel performance
• Demonstrated ability to use data to evaluate performance by offer, channel, segment, model treatment, cost, conversion, and portfolio quality
• Comfort balancing growth, customer experience, profitability, partner commitments, governance requirements, and risk boundaries
• Strong communication skills with the ability to convert complex analysis into clear recommendations
• Proven ability to influence and align stakeholders in a matrixed environment without direct authority
• Experience working in a controlled environment with strong documentation, approvals, and governance routines
• Ability to plan and execute launch readiness, testing, validation, and post-launch performance reviews
• Strong execution skills, including managing timelines, dependencies, and cross-functional delivery
• High ownership mindset and ability to operate with ambiguity while staying outcome-focused

Responsibilities

• Lead new account acquisition strategy, including investment planning, channel prioritization, and performance optimization
• Partner day to day with the external co-brand partner on acquisition strategy, marketing execution, and launch readiness
• Own offer strategy and investment planning, ensuring alignment to approved commitments and governance requirements
• Set and evolve acquisition channel strategy, including expansion opportunities and performance targets
• Improve the digital application flow and card selection experience to reduce friction and increase conversion
• Drive requirements for new launches, coordinating business, marketing, channel, analytics, risk, compliance, and operations needs
• Provide data-driven input to underwriting, lending, and pricing discussions to support responsible growth
• Monitor campaign, channel, funnel, and model performance; identify drivers, risks, and recommended course corrections
• Support testing, validation, post-launch reviews, and issue remediation plans
• Maintain operating discipline through documentation, approvals, tracking, and executive updates
• Partner across marketing, product, analytics, finance, risk, legal, compliance, operations, and technology to execute plans

Skills

credit card acquisition strategy

growth strategy

digital marketing analytics

channel management

data-driven decision making

stakeholder influence

risk governance

Job description

Chase in the United States seeks a Vice President, Acquisition Strategy within the Card Acquisition and Growth team. You will lead an integrated plan to grow new accounts by optimizing offers, channel investment, and the end-to-end application experience, partnering with a co-brand partner and internal teams to align with governance and risk boundaries.

You will translate performance insights into actionable steps that improve conversion, portfolio quality, and sustainable profitability,